CEYLINCO LIFE
Q: Ceylinco Life Family Savari has been in existence for 19 years. How did this promotion start and what was the thinking behind it?
A: Our aim in launching Family Savari nearly two decades ago was to bring life insurance closer to the people – to make it tangible, enjoyable and emotionally meaningful.
Life insurance by its nature is a promise for the future. The benefits are often realised much later, except in cases such as health or disability insurance. Therefore, customers don’t always get to experience the value of life insurance in their daily lives.
At Ceylinco Life, we have always believed that our purpose goes beyond protection. We’re here to bring peace of mind – to help people live confidently and achieve their dreams, knowing that their families are protected.
And since the family is at the very heart of who we are as a brand, we wanted to find a way to celebrate that bond. Family Savari was created with this idea in mind. It’s our way of rendering life insurance tangible so that our customers can see, feel and enjoy it.
We understood that with today’s busy lifestyles, families often don’t get the time or have energy to plan special experiences together. So we decided to create a promotion that not only rewards our loyal customers but also allows them to share that joy with their loved ones.
Q: There are many consumer promotions across industries and sectors. What makes Family Savari stand out and remain so special and attractive?
A: Family Savari is not only a promotion, it’s an experience. For many Sri Lankans, travelling overseas is a lifelong dream and yet, one that’s often out of reach due to financial limitations.
Family Savari creates that opportunity: it allows families to travel abroad, experience new cultures and make lasting memories – completely free of charge.
What makes it exceptional is how carefully curated the experience is. Every aspect – from accommodation and transport to meals, entertainment and park access – is taken care of. Our winners don’t have to plan or worry about anything; they merely enjoy the journey.
Adding to the excitement, participants also travel with well-known Sri Lankan celebrities who serve as brand ambassadors, making the trips even more memorable.
Over the years, these experiences have become treasured memories for the thousands of families who’ve joined us on this journey.
Q: How has Ceylinco Life managed to sustain such a large-scale initiative continuously for 19 years?
A: Sustaining an initiative of this scale for nearly two decades is only possible because of our financial strength and consistency as a brand. Over the years, Family Savari has rewarded more than 11,000 families and represented over 37,000 individuals.
In 2024 alone, we achieved several milestones that reflect this stability and performance. Total income reached Rs. 65.54 billion including a robust investment income of 28.4 billion rupees.
The company’s total assets surpassed Rs. 250 billion while 25 billion rupeees was paid in net claims and benefits to policyholders.
The Life Fund also grew by 14.8 percent to Rs. 180.9 billion while the Capital Adequacy Ratio (CAR) improved to 448 percent, around 3.7 times the regulatory minimum requirement.
These achievements underline our ability to deliver on our promises and keep giving back to customers through initiatives such as Family Savari.
Q: How has Family Savari helped strengthen the Ceylinco Life brand and its business performance?
A: Family Savari has become an integral part of our brand identity. It’s one of the most recognised and longstanding promotions in Sri Lanka, and has played a vital role in helping us maintain the highest top of mind awareness in the life insurance sector.
The fun and family oriented nature of this promotion has helped us engage with younger audiences, breaking away from the traditionally serious image associated with life insurance.
From a business perspective, it has contributed to growth by attracting new policyholders to Ceylinco Life and introducing first time customers to the category.
For many, Family Savari was their first touchpoint with life insurance – a fun and meaningful entry into something they once viewed as complex or distant.
By humanising and celebrating life insurance, we’ve changed perceptions and made the category more accessible.
Q: After 19 years, what does Family Savari mean to Ceylinco Life today?
A: Family Savari is much more than a long running promotion — it’s a symbol of what Ceylinco Life stands for.
It represents our deep respect for the Sri Lankan family, gratitude to loyal policyholders and commitment to enhancing lives beyond financial security.
As we celebrate 19 years of this initiative, we see it as a reflection of our brand promise: to safeguard the future while helping families enjoy the present.
In today’s fast-paced world, Family Savari reminds us of what truly matters: spending time with loved ones, creating memories and celebrating life together.
– Compiled by Yamini Sequeira
COMPANY DETAILS
Telephone 2461461 | Email care@ceylife.lk | Website www.ceylincolife.com
