Propelling into the future with an IPO

Q: Could you describe hSenidBiz’s product and solutions offering?

A: hSenidBiz products are divided into several categories.

Firstly, the core products – namely, PeoplesHR On-premise, PeoplesHR Cloud, Human Resources Outsourcing (HRO) services and Tracking Solutions – collectively generate 85 percent of the company’s revenue.

Secondly, the growth stage products comprise PeoplesHR Turbo as well as PeoplesHR Marketplace, which is a B2B marketplace.

Meanwhile, Juraa is an enterprise social network solution that enables employees to collaborate and share ideas. Organisations can derive immense value from this – especially in today’s context when their teams are working from home (WFH).

And lastly, products in the exploration stage are related to new areas we are developing such as data science and robotics.

Q: So what inspired the upcoming IPO?

A: Two primary factors have been at the forefront of this move. Despite having established hSenidBiz in several countries, there is an ongoing drive in the organisation to tap into new markets and expand the enterprise.

To this end, our moves are aligned with the objective of pursuing certain strategic acquisitions.

In addition to this, we believe the IT industry should gain a fair share of the equity market. When IT companies such as hSenidBiz are listed on the capital market, it will set in motion a trend that encourages other businesses of similar stature to follow suit.

Through this unified effort, the industry will be able to build a strong presence in the equity market.

Q: And what factors do you consider to be the pillars of hSenidBiz’s success?

A: Our employees have been vital to our success since their years of experience have brought a distinguished flavour to the company.

For example, the management team possesses more than 200 years of hSenidBiz experience collectively, which demonstrates how the organisation has been led to higher echelons of business success.

Meanwhile, both our local and international clientele have played an important role in our growth by being with us from the company’s infancy. Our initial clients – such as Sri Lanka Telecom (SLT), SriLankan Airlines and Sampath Bank – have provided us with the strength to reach international markets.

We share similar sentiments regarding our shareholders.

Moreover, our products are one of the prominent reasons for the company’s growth. Without our portfolio of world-class solutions that can compete with global products and are easily recognised as being among the best in their range by customers, this journey of success would not have been possible. Paired with excellent customer service, this sets us apart.

Q: How optimistic are you about the capital markets and investor confidence in Sri Lanka? And how is this likely to affect hSenidBiz’s IPO?

A: It is essential to create a conducive environment that enables companies to be listed on our capital markets.

Witnessing a certain degree of volatility in the equity market over the last few months did not hold us back. Instead, entering a new era as a public limited company necessitates that we operate with a clear objective focussed on long-term growth and value building.

This also ties in with the type of investors we are eager to build with – those who do not lean towards the quick entry and exit culture but are proactive about their investments.

It is imperative that potential investors do their own research about a company and its future plans before buying shares in any business. This will enable them to become a part of that group – from a shareholding perspective and in spirit.

hSenidBiz is pursuing a goal to grow its business threefold over the next three to five years and we welcome investors who take a long-term view when it comes to the stock market.

Q: What are the goals and future plans of the organisation?

A: In line with our objective to expand the business to three times its present size, we intend to build a global partner network. The proceeds generated by the IPO will fund this initiative.

We have already laid the groundwork to sprint along this path, and are working closely with international partners with a focus on the Asia-Pacific and African regions. This will not only accelerate the expansion process but also ensure our globally competitive products continue to leverage the reputation they have earned through exemplary delivery.

Q: In the present business climate, how is the company gearing itself to pursue its expansion plans?

A: hSenidBiz is an action oriented company. We are converting the challenges brought about by the pandemic to opportunities to fuel the company’s journey.

Investing in product development, building markets and establishing partner networks are some arenas to which our attention has been diverted.

Moreover, a thirst to learn has been embedded in our company’s DNA. To this end, our PeoplesHR Academy is a learning centre that engages customers and partners. They can acquire knowledge of our products and their features through this platform.

Overall, we have used the unprecedented time of the pandemic to strengthen our internal core competencies. This has been a catalyst for our improving numbers and the development of new business activities.

Indeed, the company’s greatest strength lies in its people, and an organisational culture that enables us to achieve our goals and objectives.

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INTERVIEWEE DETAILS
Dinesh Saparamadu
Chairman
Sampath Jayasundara
CEO
Director
COMPANY DETAILS
Telephone:4621111
Email: info@hsenidbiz.com
Websites: www.hsenidbiz.com
www.peopleshr.com