HSBC Sri Lanka named International Retail Bank of the Year

HSBC Sri Lanka has won the International Retail Bank of the Year award at the Asian Banking & Finance (AB&F) Retail Banking Awards 2019 held in Singapore, recently. This is the third time HSBC Sri Lanka has won the award, since 2016.

HSBC Vietnam and HSBC Bank China were among the regional winners to take home awards in the same category.

In the fourteenth year of awards, over a hundred exceptional banks from 37 countries were recognised at the awards ceremony for introducing groundbreaking products and services that successfully adapted with the rapidly evolving tech landscape.

According to Asian Banking & Finance, HSBC Sri Lanka was recognised for the bank’s unrivalled commitment to developing digital breakthroughs. “With over a 126-year heritage in Sri Lanka, HSBC ensures it stays ahead through relentless product innovations and an expansive branch network that’s the largest for a foreign lender in the country. HSBC introduced two-say SMS response technology for e-statement subscriptions, outward Global Transfers for Premier and Advance clients and credit card settlements through the Common Electronic Fund Transfer Service. It also launched a cashback credit card with Visa in 2018 that offers 10% cashback rewards on daily spend. The bank also provides an exclusive virtual shopping experience that creates a digital mall for customers to shop during busy New Year seasons and constantly offers unique lifestyle experiences through strategic partnerships and events.”

Commenting on the award win, Nadeesha Senaratne, Country Head of Retail Banking & Wealth Management in Sri Lanka said “We are proud to once again receive this award and be recognized by Asian Banking and Finance for our customer centric approach in developing propositions such as HSBC Premier and the first Cashback Credit Card in Sri Lanka, and for building a mobile first integrated channel delivery, to make banking easier for customers. With an unrivalled global presence, we are able to connect customers to international markets and global opportunities. Supporting the next generation, our latest international student proposition, helps to facilitate the overseas education journey of students looking to study in other countries. This award is a result of a passionate and committed Retail Banking & Wealth Management team, who continue to set new benchmarks in banking and in serving customer needs.”