HAYLEYS SOLAR
Hayleys Solar Secures Silver at Dragons of Sri Lanka 2025 for Flagship “Nayak Nowana Nayak” Campaign
Hayleys Solar, the renewable energy arm of Hayleys Fentons Limited, has secured a Silver Award at the Dragons of Sri Lanka 2025, part of the prestigious Dragons of Asia. The accolade was presented under the Integrated Marketing Campaign category for its flagship “Nayak Nowana Nayak” initiative.
The award-winning campaign showcased how Sri Lankan families and businesses can achieve zero electricity bills through solar adoption, while enjoying significant financial savings even with monthly financing premiums. To enhance accessibility, Hayleys Solar partnered with more than 15 of Sri Lanka’s leading banks and financial institutions, simplifying financing and accelerating solar adoption.
Deployed through a 360-degree marketing strategy, the campaign seamlessly integrated digital, traditional, and experiential channels to drive maximum visibility and impact. Phase two introduced testimonials from financial partners, offering authentic third-party validation of the financing model’s effectiveness.
A market-first innovation – the Hayleys Solar Savings Calculator – provided users with a transparent view of potential savings, increasing digital engagement and building long-term trust.
“Winning the Silver Award underscores the impact of Hayleys Solar’s integrated marketing strategy,” said Hasith Prematillake, Managing Director of Hayleys Fentons Limited, “while simultaneously enhancing community well-being and enabling households and businesses across Sri Lanka to adopt sustainable energy solutions with confidence.”
Roshane Perera, Director/Chief Executive Officer of Hayleys Solar, remarked: “For us, success means making solar power accessible to all. The campaign and the marketing approach have amplified that impact, easing the financial burden on households and businesses while advancing Sri Lanka’s clean energy future.”
Nanduni Dahanayaka, Deputy General Manager, Marketing and Corporate Communications, added: “Through the ‘Nayak Nowana Nayak’ campaign, we positioned solar power as both practical and aspirational, showcasing how strategic brand communication can inspire trust, drive adoption, and accelerate Sri Lanka’s clean energy transition. We extend our sincere gratitude to our agency partners and collaborators, whose creativity and dedication were instrumental in bringing this campaign to life.”
For more information on Hayleys Solar and its award-winning campaigns, please visit “https://www.hayleyssolar.com” or contact “0112 102 102”
