FROK is a Contemporary Fashion Forward Online platform with a pragmatic and conscious brand ethos. Its marketing has been designed to target a young demographic of 16 upwards, however the products available on the site are for the Perpetually Youthful, whether it be Female or Male, those who are fiercely spirited and live in a realty where filters are key, (Rs10,000/50usd or less per item) As online purchasing dynamics have reportedly proven, an influential image or persona fuels and secures consumer decisions.

The platform will offer a mix of FROK Signature designs and select collections from local designers who will showcase their interpretation of the authentic FROK Feel.

FROK is completely customer centric. The customer will actually be able to reach out and speak to a member of the FROK Family, who will assist them. We do not believe the future of e-commerce should devoid the HUMAN element. The HUMAN Element is our strongest USP.

IN A FROKSHELL:

  • To be the Sri Lankan hybrid of ASOS or SHEIN for Sri Lanka
  • Support and market home grown vendors and adapt to Global trends to fit within OUR cultural context
  • Help young Fashion Designers do what they love, and design and we will take care of the rest.
  • To Provide Trendy, fast fashion products on an efficient and easy to use platform, essentially, making aspirational wear affordable and attainable, locally, regionally and eventually globally.
  • Aim to keep revenue within our aisle instead of channelling it overseas
  • To start by regulating sizing for Sri Lankan products
  •  FROK will be positioned as a forerunner for fashion forecasting, utilizing a relatable online platform.

FROK is headed by Natalie Jayasuriya is an independent business woman with a successful repertoire in PR and Marketing. She has always had an interest in entertainment and F&B ventures which lead her to be at the forefront of the conceptualization and development of immensely popular nightclubs, bars and restaurants in Sri Lanka over the last 10 years. – Kama Colombo, Mirissa and Midgama, Glasse, Studio 04, Attic, Flamingo House, Love Bar, Monkey Business and SKKY Bar. She Currently co- owns and manages multiple properties. Creative concepts and effective marketing strategies are her core competencies and passion. She is also the vice principal of the Deanna School od Dancing.

Natalie is a FASHIONISTA in her own right. Natalie has always been a trendsetter and has the ideal recipe for morphing fast fashion into high fashion, without altering the price point.

Mario Gooneratne (Director FROK) is the founder and the CEO of LinearSix (PVT) Ltd, a boutique technology and consulting company with a strong focus in helping banks, finance and insurance companies be better by implementing cutting edge software solutions to digitally transform them.

Prior to founding LinearSix, Mario was at Millennium Information Technologies’ Enterprise Service Provider business for 9 years. Millennium IT is a leading provider of high performance, flexible and multi-asset class technology to the world’s exchanges and regulators. Its products have been implemented at over 30 sites in North America, Europe, Asia and Africa.

Why is the platform different? The technology behind FROK offers a Hyper-personalized experience.  “We believe that every shopper should have a hyper personalized experience when they shop online. The backbone of FROK is a scalable e-commerce platform that captures vast amounts of data points from the shoppers so that we can use machine learning to bring o

ut hyper-personalized experiences to our valued clients” says Natalie Jayasuriya “We expect to make use of valuable data that we capture so that we can offer a great shopping experience.”

All the user journeys of the FROK platform are mobile optimized. “We’re catering to the mobile savvy customers who demand best in class experiences while on the go. Each page is designed carefully by taking new age design concepts that are optimized for all form factors of mobile phones. A mobile app which is native to Apple and Android will be launched within this year” said Mario Gooneratne- Director FROK.