“Being recognised amongst global giants, becomes a lingua franca for consumers all over the world” – Fairfirst recognized at the Global Brand Awards 2023

In a remarkable testament to local ingenuity with a global impact, Fairfirst Insurance proudly announces its international recognition for the outstanding work accomplished in the categories of Best Travel Insurance and Most Trusted Insurance Provider at the Global Brand Awards 2023. As CEO of Fairfirst, Sandeep Gopal, expresses, “Although we are locally rooted, our achievements have reverberated far beyond local boundaries, resonating on the international stage. These awards are a recognition of the resilience and innovativeness of not only Fairfirst but of the entire country as well.”

Securing a place shoulder to shoulder with some of the most formidable entities in the global insurance sector, including State Farm, AIG Life, Munich Re and other non-insurance global powerhouses, including Samsung, Apple, Louis Vuitton, Amazon and many more, affirms the CEO’s statement that Fairfirst positions itself not only as a leader within the local industry but also as a formidable player on the broader global stage.

Creating a universal language of trust and excellence and being recognized among global giants is not merely an accolade; it is the embodiment of a universal language that speaks to consumers worldwide. Sandeep emphasises, "This recognition is a result of the dedication of all Fairfirstians. We are not just competing; we are setting a global standard. We are passionate about building a business that is fair and future ready.”

About Global Brand Awards

The Global Brand Awards, hosted by Global Brands Magazine, is an esteemed annual event that highlights exemplary standards in branding, marketing, and customer engagement. The awards ceremony, characterized by a captivating gala event hosted in some of the world’s finest hotels, serves as a gathering of influential business leaders, marketing executives, and esteemed representatives from the media.

Fairfirst Insurance is part of the Canadian based Fairfax Financial Holdings. Fairfax, through its subsidiaries, has several international insurance and reinsurance businesses with a global underwriting reach, longstanding relationships and a broad product range. Fairfax has a strong foothold in the growing insurance and reinsurance markets of South Asia, Southeast Asia, Eastern Europe, the Middle East, and Brazil