Eva tackles period poverty among schoolgirls with Eva Dream

Priced at Rs. 140/-, Eva Dream will be exclusively available for purchase in all schools

XX October 2022, Colombo: Eva, the market leading sanitary napkin brand of Sri Lanka since 1987, has come forward to put an end to period poverty among schoolgirls with the introduction of Eva Dream. Exclusively available in all schools across the country, Eva Dream is a quality and affordable pad which seeks to address the national need of the hour.

Eva Dream, a product of The Capital Maharaja Group’s ICL Brands Pvt Ltd has spearheaded this initiative with the belief that the cost of a pad should not be an education. The move comes in light of several parents, civil rights activists, union leaders, political figures and medical professionals stating that girls from all around Sri Lanka were missing school during their period due to the high cost of pads. The cost of this essential item has seen a sharp increase in recent times, owing to the rising cost of raw materials for production.

Given the current adverse economic situation and the detrimental effects on the progression of education, Eva Dream seeks to end this cycle. As the market leader in menstrual hygiene products, Eva has taken on this challenge by offering a product, Eva Dream an exclusive School pack made available to schools and school going girls at a low price of Rs. 140/- for a pack of 8 sanitary Pads. This product is designed to meet the sanitary napkins speciation and standards of Sri Lanka Standards Institute (SLSI) and approved by same.

“For over three decades, Eva has continued to provide the women of Sri Lanka with a personal hygiene solution that is embedded with quality, trust and care. However, due to the soaring cost of living, sanitary pads have become unaffordable for many women, mainly in the outstation rural areas. When the issue on periods, where it was reported Girl children were cutting school due to high cost of sanitary pads, affecting their education, we wanted to bring the solution and made it our mission to step in. As a brand of The Capital Maharaja Group which always steps up to address national needs, this is nothing new to us. Every girl should dream, and no girl should ever be left behind because of her period.” said Shanthi Bhagirathan – Group Director, Capital Maharaja Group. She went on to say, “Girls have a responsibility to go to school educate themselves and contribute to their homes, community and to the nation. Eva as the market leader and as a brand which has continuously empowered girls and women has come forward with a solution.”

Eva is no stranger to evolving their products and providing solutions where they matter. Over a period of 35 years, Eva has strived to improve and change their products in order to celebrate and elevate the lives of strong and confident women across the nation. As a prestigious member of The Capital Maharaja Group, ICL Brands Pvt Ltd carries a longstanding history in bringing world renowned consumer products for the local market and locally manufactured brands with high quality and with product innovations in line with international standards.

The production line of Eva Dream

The first batch of Eva Dream packs being stacked in preparation for dispatch

The Eva Dream packs being loaded in to the truck to be distributed to schools

Eva Dream, packed exclusively for schools, being handed over to a Principal and school girls