EURUS POWER SOLUTIONS APPOINTED EXCLUSIVE PARTNER IN SRI LANKA TO BEIJING SIFANG AUTOMATION COMPANY

The Beijing-headquartered company is a pioneer in automation technology and a globally recognized innovator in the field of power and energy.

Eurus Power Solutions, a leading power and energy solutions provider in Sri Lanka, recently entered an Exclusive Partnership with Beijing Sifang Automation Company, globally renowned pioneers of power automation technology. Eurus Power Solutions thereby gains exclusive rights to represent and distribute Sifang’s internationally acclaimed range of innovative products and services to catalyze the growth and development of Sri Lanka’s power and energy sector. 

The partnership was announced at an event held at the Grand Ballroom at Galadari Hotel, Colombo, which was graced by an illustrious gathering representing Sri Lanka’s power and energy sector, including the Secretary to the Ministry of Energy Professor K. T. M. Udayanga Hemapala, and representatives from the Ceylon Electricity Board (CEB) including Assistant General Managers, Deputy General Managers and Engineers. A contingent representing Sifang’s Senior Leadership also graced the event, including VP/ Senior Engineer Prof. Shu Liu, Manager of International Marketing Mr. Luo Nuo, Manager of Innovative Products Mr. Jikang Wang, and Senior Sales Manager of the International Business Unit (SEA) Mr. Frank Lee. 

“At Eurus Power Solutions, our mission remains focused and clear; to develop Independent Power Producers, to engage in energy trading with the Ceylon Electricity Board, and to lead the way in power-related projects that bring innovation, reliability, and sustainability to the forefront of Sri Lanka’s energy sector,” Mr. S. D. Samarasekara, Managing Director at Eurus Power Solutions commented. “This mission aligns perfectly with the strong legacy of Beijing Sifang Automation Company, and through this Exclusive Partnership, Eurus will be able to introduce innovative technologies and advanced solutions that will no doubt play a pivotal role in strengthening and modernizing Sri Lanka’s power and energy infrastructure.”

“Sifang is excited to launch our power automation products and solutions in Sri Lanka, and we are thrilled to partner with Eurus Power Solutions as our exclusive partner to the country,” Prof. Shu Liu, VP/ Senior Engineer at Beijing Sifang Automation Company stated. “There is a growing market in Sri Lanka for power automation, driven by industrial automation, infrastructure development, and an increasing demand for smart home solutions, among other aspects. Together with Eurus, Sifang looks forward to contributing towards the advancement of Sri Lanka’s power and energy market.” 

Founded in 1994, Beijing Sifang Automation is a leading provider in advanced products and solutions for power system protection and automation. With a strong focus on energy and power sectors, Sifang offers a diverse range of products, including protection, automation and control devices, power electronics, BESS, switchgear, and smart IoT, supporting the entire power system lifecycle across generation, transmission, distribution, consumption and storage. 

Headquartered in Beijing, Sifang operates through strategic bases across China, and has established their presence internationally in several countries including India, Philippines, Kenya and Algeria. Today, Sifang products are distributed to over 90 countries globally across Asia, Africa, Europe and the Americas. Aligned with carbon neutrality and net-zero objectives, more than 2 million intelligent electronic devices and thousands of automation systems created by Sifang are operating safely and reliably around the world.

“We are proud to exclusively partner with Beijing Sifang Automation, and look forward to combining their global technological expertise with our local insight, to deliver cutting-edge solutions and meet the evolving needs of Sri Lanka’s energy landscape,” Mr. S. D. Samarasekara stated during the event.