DSI LAUNCHES
DSI Launches New Premium Flip-Flop Range ‘Islander’ to the Sri Lankan Market
Sri Lanka’s leading footwear brand, DSI, has once again captivated the local market with the unveiling of its latest premium flip-flop range, ‘Islander’. The launch event, held recently, marked a significant milestone for D Samson and Sons (Pvt) Ltd. as it introduced yet another innovative addition to its esteemed flip-flop portfolio.
The ‘Islander’ range represents a fusion of a celebration of Sri Lankan identity and quality craftsmanship. Designed with a deep appreciation for the country’s rich cultural heritage, each flip-flop in the collection is meticulously crafted to embody the essence of Sri Lankan-ness. From design to product and its communications, ‘Islander’ encapsulates the spirit of the island nation, ensuring that every pair tells a unique story connected to a quintessential Sri Lankan element.
Speaking at the launch event, Mr. Pradeep Samarathunga, General Manager, D Samson and Sons (Pvt) Ltd., emphasized the brand’s commitment to showcasing Sri Lanka’s cultural vibrancy on a global scale. “With the ‘Islander’ range, we aim to offer consumers not just footwear but a piece of Sri Lankan heritage. Our flip-flops are a symbol of island living, infused with comfort, quality, and vibrant designs that evoke the true essence of our island.”
Crafted from premium rubber sourced from the very own Sri Lankan rubber plantations, the ‘Islander’ flip-flops promise the ultimate level of comfort and durability, making them ideal for everyday wear. The range boasts a diverse array of designs, each inspired by the cultural diversity and scenic beauty of Sri Lanka. Whether adorned with motifs of tropical flora, iconic landmarks, or traditional art forms, every pair exudes an unmistakable island vibe.
DSI’s decision to launch the ‘Islander’ range underscores the company’s ongoing commitment to innovation and excellence in the footwear industry while offering its consumers a wide selection of flip-flops under one roof, catering to every possible consumer segment. As a homegrown brand with a legacy spanning decades, DSI continues to set the standard for style and quality, both here and internationally.
