Amid the vibrant tapestry of Sri Lanka’s footwear sector, one name shines brightly as a leader of excellence: DSI, marketed by D. Samson and Sons.

For over 25 years, this pioneering company has proudly held the distinguished title of Sri Lanka’s No. 1 footwear brand, capturing the heart of consumers with an unwavering dedication to quality and innovation.

At the core of its success lies a commitment to reimagining premium footwear. With foresight and discernment, DSI has meticulously curated the Puma collection to meet the diverse preferences of Sri Lankan customers. Armed with authorisation to showcase the prestigious Puma brand, D. Samson and Sons has yet again redefined the landscape of sportswear in Sri Lanka.

Offering specialised shoe types tailored for runners, performance runners, athleisure wear and core performance sports, Puma presents a versatile range that caters to athletes and the fashion conscious alike.

Puma is relentlessly pushing sports and culture forward by creating the fastest products for the world’s fastest athletes.

Since 1948, Puma has drawn strength and credibility from its heritage in sports. One of the global leaders in sports and lifestyle footwear, apparel and accessories, Puma has a rich history that dates back to 1948.

Founded by Rudolf Dassler in Herzogenaurach, Germany, Puma emerged from the shadows of the Dassler brothers’ earlier venture – Gebrüder Dassler Schuhfabrik – which they cofounded in 1924.

After parting ways due to personal differences, Rudolf established Puma, focussing on innovation and performance in sports.

Over the decades, Puma has evolved significantly, becoming synonymous with athletic excellence and style. The brand gained prominence in the 1960s when it became the first to introduce the soccer cleat with screw-in studs, thus revolutionising the game.

Puma’s commitment to performance was further solidified when the legendary sprinter Usain Bolt wore Puma shoes during his record-breaking runs, showcasing the brand’s dedication to speed and agility.

The brand’s special achievements include collaborations with high profile athletes and celebrities, such as Rihanna, Selena Gomez and Neymar Júnior, who have helped elevate its status in the fashion world.

Its innovative designs such as the iconic PUMA Suede and the modern RS-X have had a significant cultural impact, bridging the gap between sports and lifestyles.

Puma incorporates advanced technologies – Ignite Foam for cushioning, PUMAGRIP for traction and Netfit for customisable lacing systems.

Furthermore, the shoes are crafted from high quality materials including breathable mesh, durable synthetic overlays and eco-friendly options in some lines.

As for its design, Puma shoes feature a blend of performance driven designs and stylish aesthetics, appealing to both athletes and fashion enthusiasts.

The dignity of the Puma brand lies in its commitment to sustainability and social responsibility. Puma has implemented various initiatives to reduce its environmental impact including using recycled materials and promoting fair labour practices.

Its dedication to ethical practices, combined with its rich heritage and innovative spirit, positions Puma as a respected and influential player in the global sportswear market.

Puma’s journey from starting out as a small German company to becoming a global powerhouse is marked by innovation, cultural relevance and a commitment to excellence, making it a brand that resonates with consumers across the world.

Apart from the Puma brand, DSI is the authorised seller for premium international brands such as ASICS, Adidas, Reebok, U.S. Polo Assn., Modare, Vizzano, Clarks, RedTape, Von Wellx and others within its brand portfolio.

Puma exclusive brand outlets are strategically located in the upscale One Galle Face Mall, and at Maitland Crescent and in Kandy City Centre.

Moreover, Puma is available for customers at DSI Premier showrooms and selected DSI showrooms islandwide, solidifying the company’s reputation as a destination for sports enthusiasts and style connoisseurs.

As the unrivalled leader at the forefront of the footwear sector, DSI, marketed by D. Samson and Sons, epitomises innovation and a customer-centric approach.

A proud Sri Lankan company, DSI is deeply committed to enhancing the performance of local athletes, contributing to the triumphs and accomplishments of sportsmen and sportswomen across the nation.

Locations

Available at Puma exclusive brand outlets at One Galle Face, Maitland Crescent, Kandy City Centre, and DSI Premier and selected DSI showrooms.

– Compiled by Yamini Sequeira

COMPANY DETAILS

Website: www.dsifootcandy.lk