DSI, marketed by D. Samson and Sons, has remained Sri Lanka’s undisputed leader in the footwear sector for over 25 years. As the country’s No. 1 footwear brand, DSI has built its reputation on a foundation of quality, innovation and an unwavering commitment to consumer needs. With a strong presence across Sri Lanka, the brand has expanded its offerings by partnering with internationally renowned names in fashion and sportswear.

Among its premium brand portfolio, U.S. Polo Assn. stands out as a globally recognised name that has captivated fashion conscious consumers. Officially sanctioned by the United States Polo Association (USPA), the governing body for the sport of polo in the US since 1890, U.S. Polo Assn. is an embodiment of authenticity and heritage.

This internationally acclaimed brand has seen remarkable growth in recent years, taking significant strides across global markets.

Bringing this global powerhouse closer to Sri Lankan consumers, DSI has strategically positioned U.S. Polo Assn. exclusive brand outlets in some of Colombo’s most prestigious retail destinations.

The brand is available at Havelock City Mall, One Galle Face Mall, Colombo City Centre, DSI Multi-Brand Complex – Maitland Crescent (Cinnamon Gardens) and Kandy City Centre, ensuring accessibility to a discerning clientele. By partnering with globally acclaimed brands such as U.S. Polo Assn., DSI strengthens its market leadership while raising the bar for Sri Lanka’s retail sector.

Reputed and renowned for its wide range of product categories – appealing to men, women and children alike – the brand’s apparel collection features T-shirts, shirts, jeans and other wardrobe essentials, embodying its signature blend of casual sophistication.

The footwear range offers comfortable and stylish options suitable for everyday wear while the accessories line including belts, caps and wallets complements the brand’s timeless aesthetic.

The company’s commitment to quality, innovation and customer satisfaction remains the driving force behind its success over the decades

In 2023, U.S. Polo Assn. recorded an impressive US$ 2.4 billion in global retail sales, cementing its status as one of the world’s leading licensed sports brands. The brand’s success stems from a well-balanced expansion strategy, strengthening its footprint in established markets such as North America and Western Europe while achieving exponential growth in emerging markets across Asia, Latin America, the Middle East and India.

U.S. Polo Assn. has grown exponentially in Sri Lanka, becoming the go-to brand for fashionable youth and the young at heart alike. The response to the recently introduced footwear collection, designed to complement the apparel line, has been tremendous and continues to grow with each new season.

This focus on versatility makes U.S. Polo Assn. a brand of choice for fashion forward individuals who appreciate classic, sport inspired designs. Whether for casual outings or polished weekend looks, the brand continues to set trends while maintaining the authenticity of its polo heritage.

Beyond U.S. Polo Assn., DSI continues to elevate Sri Lanka’s fashion landscape by being the authorised seller for top tier international brands. Its portfolio includes globally respected names such as PUMA, ASICS, adidas, Modare, Vizzano and Von Wellx, catering to diverse style preferences and performance needs.

Ranging from high-performance sports shoes to stylish casual footwear, DSI ensures that Sri Lankan consumers have access to the best the world has to offer – even as consumer preferences evolve and global trends shift.

The company’s commitment to quality, innovation and customer satisfaction remains the driving force behind its success over the decades.

– Compiled by Yamini Sequeira
COMPANY DETAILS

Telephone 2148400 | Email info@dsisamson.com | Website www.dss.lk