DIMO
Reimagining Adventure for Everyday Life, DIMO Brings the All-New Jeep Wrangler and Gladiator to Sri Lanka
DIMO, the authorized distributor for Jeep in Sri Lanka, has officially introduced the all-new 2025 Jeep Wrangler and Jeep Gladiator, marking a new chapter for the legendary brand while delivering both adventure and everyday practicality to customers.
The launch was celebrated through Legends Unleashed 2025, a three-day expedition that blurred the lines between product reveal and real-world experience. Starting from DIMO 800 in Colombo, a convoy of Jeep Gladiators and Wranglers roared toward Minneriya National Park before heading to Giritale and Habarana. Along the way, customers were immersed in the world of Jeep—from off-road trails and rooftop cocktails under the stars to a BBQ night filled with trivia, music, and the camaraderie of a convoy moving as one. It was less a launch than a declaration that Jeep’s ethos, “One Jeep, Many Lives,” is alive and well in Sri Lanka.
The 2025 Jeep Wrangler carries forward its reputation as the most capable SUV in its class, redefining the premium 4×4 segment with unmatched authenticity. Its signature removable roof and doors turn every drive into an open-air experience, while Trail-Rated® 4×4 engineering ensures no terrain is off-limits. The Wrangler attracts professionals, entrepreneurs, and families who want individuality, reliability, and freedom in equal measure. It is also the natural choice for outdoor enthusiasts chasing safaris, road trips, or weekend escapes.
The Jeep Gladiator, meanwhile, enters the pickup segment as a category-defining force. With heavy-duty towing, high ground clearance, and rugged trail-rated durability, it stands as a workhorse with the soul of an adventurer. Its distinction lies in being the only pickup with a true open-air driving experience, removable roof and doors included, bridging the gap between utility and lifestyle. For those who demand a truck tough enough for the backroads yet refined enough for daily use, the Gladiator offers the best of both worlds.
Commenting on the launch, Mr. Tharanga Gunawardena, General Manager – Premium Passenger Vehicle Sales, at DIMO said: “Jeep has long been synonymous with rugged, off-road adventures, but today’s customers want vehicles that deliver both capability and everyday usability. With the Wrangler and Gladiator, we are introducing models that embody adventure while fitting seamlessly into the modern lifestyle. They are premium vehicles designed for everyday living, yet they never compromise on Jeep’s legendary rugged spirit.”
Backing the Wrangler and Gladiator is DIMO’s comprehensive after-sales ecosystem, designed to match the promise of the vehicles themselves. Every Jeep sold comes with a five-year or 150,000km warranty, access to MOPAR-certified technicians trained on the latest models, and repairs carried out exclusively with MOPAR’s specialized tools and genuine parts. Owners benefit from software updates that keep their vehicles running at peak performance, while digital service records help protect long-term value when it comes time to sell or upgrade.
DIMO extends the Jeep promise far beyond the showroom with islandwide 24-hour roadside assistance. Whether it’s a flat tire in Colombo or a sudden breakdown in Jaffna, help is never more than a phone call away. Add in the guidance of dedicated Jeep service advisors, and ownership becomes an experience defined by confidence and peace of mind.
In launching the Wrangler and Gladiator, DIMO has not only brought two new vehicles to Sri Lanka—it has expanded the Jeep lifestyle itself. Adventure now meets everyday practicality, rugged spirit meets refined service, and with DIMO’s backing, Sri Lankans can embrace Jeep ownership with the assurance that every journey, whether urban commute or wilderness trail, is fully supported.
