MIDITER BY DIMO: EMPOWERING GLOBAL MARKETS WITH SUSTAINABILITY

In a world where conscious consumption is increasingly reshaping the food sector, MIDITER has emerged as a global brand in plant based organic food, showcasing Sri Lanka’s agricultural excellence on the global stage.

MIDITER from DIMO has set itself apart by infusing innovation and sustainability into every aspect of its operations – from sourcing to processing, packaging and distribution. In doing so, the company not only delivers high quality organic products but also empowers local farmers while promoting ethical, sustainable business practices at a global scale.

Consumers today demand transparency in their food choices – and MIDITER ensures that every ingredient can be traced from its source to the final product. This seed-to-table approach guarantees that all products meet international organic standards while maintaining the highest quality and nutritional integrity.

Endorsed by globally recognised certifications such as BRCGS, Kosher, ISO 22000:2018, EU Organic, USDA Organic, JAS, BIOSUISSE Organic and Fairtrade, MIDITER reinforces its credibility and commitment to excellence.

With an extensive portfolio catering to B2B, retail and private label markets, MIDITER offers a diverse range of organic products including coconut based goods, organic fruit products, plant based meat alternatives, ready-to-cook options, ready-to-drink (RTD) beverages, baby food and nutraceuticals.

This expansive product line not only meets the growing global demand for healthier, minimally processed foods but also enhances Sri Lanka’s position as a premium organic food exporter.

Sustainability is embedded in the DNA of MIDITER, extending beyond product development to the very foundation of the supply chain. The company collaborates with a network of over 2,000 local farmers, providing them with essential agricultural inputs, technical expertise and guaranteed procurement of their produce, ensuring a steady supply of high quality raw materials while uplifting rural communities.

Once sourced, these crops are directed to DIMO’s two state-of-the-art production facilities: one in Katunayake for coconut based products and another in Kurunegala for fruit based products.

Both these facilities leverage cutting-edge technology to process and package agricultural produce in a safe, hygienic, and eco-friendly manner. Waste minimisation, optimised energy consumption and a reduced environmental footprint are at the core of these operations.

The company has developed a wide range of organic food solutions that combine nutritional integrity with sustainable processing methods. Its coconut product range consists of coconut cream, milk, flour and virgin coconut oil.

MIDITER Virgin Coconut Oil is produced using advanced cold pressed extraction methods that preserve its natural nutrients and flavours. MIDITER Coconut Spreads – available in Original, Cocoa, Mint and Crunch flavours – are dairy free, plant based alternatives to traditional spreads.

Organic fruit chunks are carefully processed to retain their taste, texture and nutrients while avoiding artificial preservatives. The company’s organic dehydrated fruits, produced using low temperature dehydration, maintain their natural sweetness and fibre content, offering a healthier alternative free from sulfites and artificial additives.

Recognising the rising global demand for plant based alternatives, MIDITER has also introduced a range of plant based meat substitutes. By utilising next generation plant proteins, the company has successfully created products that mimic the taste and texture of real meat while providing superior nutrition. This innovation caters to the growing number of flexitarians, vegetarians and vegans seeking sustainable protein sources.

The company not only delivers high quality organic products but also empowers local farmers while promoting ethical, sustainable business practices at a global scale

Furthermore, the company’s RTD beverage line – particularly, its flavoured king coconut water – has gained significant traction in international markets. Available in tropical flavours such as mango, lime and passion fruit, these beverages are packed with electrolytes and antioxidants, offering a natural alternative to artificially flavoured drinks.

MIDITER has also introduced traditional Sri Lankan inspired beverages, such as wood apple and tamarind drinks, which preserve the authentic tartness and nutrient rich profile of these indigenous fruits.

In addition to its mainstream product offerings, MIDITER has expanded into specialised nutrition categories. Its baby food range consists of tropical fruit pastes and gels that contain no added sugar, preservatives or artificial flavouring, ensuring optimal nutrition for infants.

With a dedicated in-house R&D team, these products are processed at low temperatures to retain their natural nutrients and enzymes, providing a healthy alternative to traditional baby foods.

Similarly, the company’s nutraceutical line, developed with bioavailable ingredients, targets key health concerns such as immune support, digestion, cognitive function and energy metabolism.

Currently present in over 10 countries including Australia, Poland, Spain, China, the US, the UK and Germany, the MIDITER brand has built strong relationships with leading organic retailers worldwide.

Tailored marketing strategies and localised initiatives have enabled MIDITER to resonate with diverse consumer bases, ensuring its products remain relevant across different markets.

A recent milestone in its global expansion was MIDITER’s entry into Poland’s B2C sector through Allegro, the country’s largest e-commerce platform. This strategic move allows European consumers to access MIDITER’s premium organic products more conveniently, strengthening the brand’s foothold in one of the world’s fastest growing organic markets.

As demand for organic, plant based products continues to rise, MIDITER is poised to expand into new high growth regions with innovative product lines tailored to emerging health trends and consumer preferences.

With a commitment to sustainability, innovation and quality, MIDITER will continue fuelling dreams and aspirations of communities while redefining the future of food.

– Compiled by Yamini Sequeira
COMPANY DETAILS

Email dimo@dimolanka.com | Website www.miditer.com