BRIDGING GLOBAL INNOVATION WITH LOCAL EXCELLENCE

DIMO, a leading conglomerate known for its innovative approach and commitment to quality, has established a robust retail arm that caters to diverse consumer needs. The company’s comprehensive product portfolio spans the automotive, construction and lifestyle segments, providing solutions that meet the specific demands of the Sri Lankan market while supporting its purpose of fuelling the dreams and aspirations of the communities it serves.

In the automotive segment, DIMO offers an extensive range of auto parts and accessories, including spare parts, car care products, paints, tyres and lubricants. As the authorised distributor for Tata, Mahindra & Mahindra Tractors, Swaraj Tractors, CLAAS Harvesters and Lovol Harvesters, DIMO supplies parts to the market.

Additionally, the company has a strong presence in the original and aftermarket spare parts segment with its own brand FERRI, and other leading brands such as Rane, SBP, Amrep and JK Fenner.

DIMO’s tyre portfolio features renowned brands such as Michelin, BFGoodrich, MRF, Kumho, Alliance, Sailun, Camso and JINYU, catering to passenger vehicles, commercial vehicles, construction machinery and material handling machines.

As the representative of the world’s leading auto refinish paint brand Axalta in Sri Lanka, DIMO offers Standox, Standoblue, Cromax and Duxone to the local market.

In the construction sector, DIMO provides a comprehensive range of power tools, hand tools and other construction solutions through partnerships with globally renowned brands, including STANLEY, DEWALT, Stihl and Fischer.

Further identifying market needs, the company has developed its own accessories and tools related product range under the brand name DITEC, strengthening its comprehensive solutions in the market.

DIMO’s lifestyle product spectrum includes home appliances and lighting solutions. The home appliance range, under the world renowned brand BLACK+DECKER, includes kitchen appliances, vacuum cleaners, coffee makers, garment steamers and more.

Lighting solutions are primarily offered through DIMO’s own brand DIMO LUMIN, and specialised products through partnerships with Siemens and OSRAM.

As the authorised distributor for WD-40, DIMO provides this world renowned lubricant for both industrial and household purposes, offering solutions for lubrication, loosening, moisture displacement and protection.

DIMO’s retail arm consistently introduces the latest technological advancements to Sri Lankan consumers, as a result of its collaborations with the world’s best engineered brands. The strength of DIMO’s retail arm is further enhanced by its extensive network of distributors and dealerships across the island.

This longstanding network ensures that DIMO’s products are readily available to customers, complemented by emerging channels like modern trade.

Embracing the digital age, DIMO has also made significant strides in e-commerce, allowing customers to purchase retail products through digital platforms and offering unmatched convenience.

DIMO’s introduction of its own brands – DITEC, FERRI and DIMO LUMIN – has significantly shaped its retail arm. Recognising a substantial market opportunity across all sectors, DIMO introduced a range of solutions through its own brands to cater to wider needs in the market.

At present, brands such as DIMO LUMIN have become household names – with its extensive product portfolio of varying types of lighting products and switches with innovative designs such as frameless switches.

The company’s DITEC product range consists of power tools, accessories, air compressors, welding transformers, welding electrodes, sprays and water pumps. Further initiatives have been taken to assemble some of the company’s water pump range with the main intention of providing high quality products to the market.

In response to the significant potential in the automotive market, especially with the curtailment of vehicle importation, the company extended its portfolio of original equipment products by partnering with several overseas manufacturers, which has shown promising results. Thus, the company is deploying more resources in developing the original equipment and aftermarket automotive parts business under the retail segment. 

A strong after sales presence is a core belief at DIMO, essential for progressive growth. This belief extends to the retail segment where all sectors are supported by a comprehensive after sales network including warranty commitments.

Ravinesh Senaratne, Deputy General Manager – Marketing of DIMO’s retail arm, states: “Our goal is to provide high quality products with an extensive product portfolio and strategic partnerships that enhance the daily activities of individuals and institutions integral to the economy.”

Moreover, DIMO’s retail arm is committed to sustainable initiatives including educating youth on the use of power tools and promoting mechanisation among younger generations to encourage technological adaptation into the future.

– Compiled by Yamini Sequeira

 

COMPANY DETAILS

Email: dimo@dimolanka.com | Website: www.dimolanka.com