ENGAGES INTERBRAND FOR CORPORATE REBRANDING

Interbrand, the world’s largest and most influential brand consultancy, has begun the repositioning and corporate branding of top conglomerate DIMO, whose portfolio of motor and engineering products and services across diversified sectors includes passenger and commercial vehicles, medical equipment, agricultural machinery, road development and construction, building management systems, marine services and ship repairs, lighting and power distribution, and material handling and warehouse management. Working together with DIMO, Interbrand will deploy its globally renowned processes, including the Brand Strength and Role of Brand Index, to provide strategic branding recommendations in positioning, architecture and corporate identity.