LMD Readers’

MOST LOVED BRANDS


Q: Share the brand’s history and progression in the last year…

A: Dialog Axiata has a rich legacy in Sri Lanka’s mobile industry, pioneering digital transformation since the late 1990s. In the past year, the company’s unwavering focus on customer value, and technological advancement in delivering unparalleled coverage and network speeds, reinforced its position as a market leader, now serving over 17 million subscribers.

Our commitment to unparalleled service, loyalty and customer experience has been consistently recognised over the years. For 13 consecutive years, Dialog earned the ‘Telecommunication Brand of the Year’ at the SLIM-Kantar People’s Awards.

Brand Finance UK acknowledged Dialog as Sri Lanka’s ‘Most Valuable Brand’ for the fifth year running, valuing it at Rs. 52 billion and awarding an ‘AAA+’ rating. The company was also recognised by LMD as the ‘Most Loved Service Brand’ and ‘Most Loved Telecommunications Brand.’

Our brand’s service leadership reflects the profound recognition, unwavering trust and enduring loyalty our customers consistently bestow upon us.

The reaffirmation of the ‘AAA(lka)’ rating by Fitch Ratings underscores the strong financial standing and strategic resilience of the company.

Dialog established itself as a leader in digital transformation by expanding a comprehensive ecosystem spanning ‘FinTech, HealthTech, EduTech and InsurTech.’ The company’s strategic initiatives empower communities with solutions that adapt to current economic challenges, furthering their impact on Sri Lanka’s journey to digital nationhood.

Moreover, Dialog remained at the forefront of innovation through initiatives such as hosting Google I/O Extended Sri Lanka for the seventh year, launching FUTUREVERSE, Sri Lanka’s first immersive metaverse platform.

Dialog also introduced Amazon Alexa Voice Command Support and WiFi 6 – a first in Sri Lanka – while fostering innovation among youth through 5G ‘Future Zones’ at universities.

As a brand that continues to power the ‘champions of tomorrow,’ our sponsorship of sports – from cricket and volleyball, to netball and e-sports – demonstrates a profound commitment to nurturing national talent.

Dialog’s leadership in pioneering digital transformation and unwavering dedication to customer value continues to define our legacy and set the standard for excellence.

Q: How is Sri Lanka’s economic outlook impacting branding and brands in general?

A: Sri Lanka’s positive economic outlook brings tremendous opportunities for brands. Dialog Axiata consistently invested in network quality and customer experience, regardless of economic conditions. This unwavering commitment to long-term customer care built a brand that’s resilient and trusted.

The ongoing economic recovery, driven by improved tourism and robust industry growth, paves the way for further expansion in telecommunications.

The Purchasing Managers’ Index (PMI) reflects a significant recovery, unlocking opportunities in industries such as tourism and construction. With favourable trade reforms and policy changes, Dialog is well positioned to seize emerging opportunities and drive growth, particularly in thriving sectors such as tourism.

We remain committed to empowering SMEs by providing essential ICT services such as cloud solutions, digital payments and cybersecurity tools, enabling them to enhance competitiveness and access new markets.

A stronger rupee, improved dollar liquidity and reduced electricity tariffs allow businesses to boost profitability while serving customers better. The resurgence in inbound and outbound travel also opens new revenue streams.

Dialog remains steadfast in its commitment to elevating customer experiences, leaning into this promising climate to shape Sri Lanka’s evolving telecommunications landscape.

Q: What actions has the brand taken to promote inclusivity and sustainability?

A: Inclusivity and sustainability are the cornerstones of Dialog’s purpose to ‘empower and enrich Sri Lankan lives and enterprises.’

Our unwavering dedication is reflected in comprehensive initiatives aligned with the UN’s Sustainable Development Goals – particularly SDG 1 (No Poverty), SDG 4 (Quality Education), SDG 5 (Gender Equality), SDG 9 (Industry, Innovation and Infrastructure), SDG 13 (Climate Action) and SDG 17 (Partnerships for the Goals).

In education, our Nenasa educational platform provides about 1.9 million students and around 2,700 schools with equitable access to learning resources while our scholarship programme awarded over Rs. 150 million to the nation’s top performers.

Our digital inclusion agenda encompasses a wide array of initiatives including Govi Mithuru and Sayuru, which facil­­itate advisory services to some 1.1 million farmers and over 100,000 fishermen respectively, to improve their livelihoods.

Furthermore, yeheli.lk – Sri Lanka’s first trilingual women’s support site – empowered more than a million users.

Our disability inclusion efforts, guided by the GSMA Assistive Tech programme, enhance website accessibility, and our DeafTawk service offers on demand sign language interpretation.

We also support crucial facilities such as the Ratmalana Audiology Centre and Jaffna Speech Therapy Center, fostering a more inclusive society. Each initiative demonstrates Dialog’s relentless drive to harness technology for societal impact.

Telephone: 7100100 | Email: service@dialog.lk | Website: www.dialog.lk