DFCC Bank launched the ‘Know & Grow’ digital campaign to coincide with Independence Day, conceptualised by the bank to educate the public on the Sri Lankan flag and its elements. The digital campaign was created based on the insight that, although the Sri Lankan flag is one of the most searched fields on Google in Sri Lanka, most people are not aware of what each element of the flag stands for. DFCC used this insight to devise a creative digital campaign, whereby users were given the chance to assemble the Sri Lankan flag in the interactive gaming interface using the elements, whilst being educated on what each element represents.