‘Daraz Verified’ set to elevate the online shopping experience for Sri Lankans

10 July 2023, Colombo, Sri Lanka: Daraz recently announced the roll-out of its ‘Daraz Verified’ programme that aims to elevate the shopping experience on the Daraz platform by adding a further layer of reliability, safety and trust for products sold online.

‘Daraz Verified’ is another transformative step towards enhancing the e-commerce landscape in the country. With this initiative, Daraz strives to provide customers with a seamless shopping experience, where they can trust the authenticity and quality of products, backed by Daraz’s verification process. Consumers can easily recognise these products and merchants through the ‘Daraz Verified’ label that appears underneath the product image or in the delivery section of the product page.

By displaying the ‘Daraz Verified’ badge on their product pages, businesses demonstrate their commitment to upholding customer satisfaction and building trust among consumers. The Daraz Verified initiative complements two other major features on the Daraz platform, Daraz Mall, a brand pavilion of the best brands, and the ‘Top Products’ feature on product pages that displays the top 10 products of the same kind or category, with the aim of allowing consumers to make better informed online shopping decisions.

Commenting on the programme, Oshan Ranatunga, Chief Commercial Officer of Daraz Sri Lanka said, “The ‘Daraz Verified’ badge is another step we are taking to further our commitment to providing good quality products to consumers. And through this initiative, we ensure that these items are either distributed straight from the Daraz warehouses or from reputable merchants who are routinely evaluated to assure the quality of goods sold. Trusted sellers on Daraz are chosen in recognition of their dependable, superior service standards and quality of products, to ensure that our customers enjoy a smooth shopping experience. It is our hope that this endeavour will enhance customer assurance when shopping on the platform, while also stimulating more businesses to take greater care and responsibility for their goods.”

Each Daraz Verified product is shipped in safe and secure packaging to mitigate the risk of harm during transit. While the delivery timeframes of these selected products are contingent on the destination of the seller and the consumer, customers can enjoy same-day or next-day service for most products. To experience the value, reliability and convenience of shopping online visit www.daraz.lk