Daraz connects local communities and small businesses during 11.11 Biggest Sale of the Year to enable e-commerce for everyone

[Colombo, 24 November 2023] - Daraz, the leading e-commerce platform in South Asia, has successfully concluded its highly anticipated 11.11 Biggest Sale of the Year, serving over 4.7 million consumers across Sri Lanka.

The goal of Daraz is to make e-commerce accessible for everyone by offering the best prices and variety to the local communities. This year, staples such as salt and milk powder were among the top-selling products and shoppers enjoyed substantial savings on their purchases reaffirming Daraz’s commitment to helping local communities improve quality of life.

Daraz is committed to helping sellers scale their online businesses and facilitated sales for 30,000 brands and sellers during this year’s 11.11 sale. From offering onboarding workshops to rolling out new co-funded programs that aim at lowering sellers’ cost of doing business, Daraz saw a 140% increase in sellers who made more than 5,000 LKR in sales within the first 24 hours.

Daraz also extended opportunities for content creators to develop their careers and generate income, with the creators seeing more than 400% growth in earnings during the 11.11 sale this year.

Another priority this year was to extend accessibility to underserved regions. Daraz expanded its delivery network to cover more than cities in Sri Lanka, and as a result, achieved over 500% growth in shoppers outside major urban cities this year. Together with the support of Daraz logistics partners that employed over 700 riders, Daraz expanded its delivery coverage to connect more buyers and sellers across the nation, delivering as far as 386 kilometers for its furthest package delivery from Colombo to Visvamadukulam.

Daraz CEO, Bjarke Mikkelsen, highlighted the platform's role in these challenging times, stating, "In a time of economic uncertainty and rising inflation, our mission to uplift communities through the power of commerce has never been more relevant. This year, we doubled down on helping sellers maximise their sales while making online shopping more accessible, affordable, and rewarding for shoppers. We are thankful to everyone - shoppers, sellers, brands, creators, partners, and the incredible Daraz team - for without them, the success of Daraz 11.11 would not have been possible”.

Stay updated on the best prices and promotions on Daraz at www.daraz.lk and keep an eye out for the upcoming 12.12 Year-End Grand Sale.

About Daraz Group

Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. Daraz empowers more than 650,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, Daraz operates the most efficient and digitalised logistics and payments infrastructure in its markets. Daraz’ vision is to be a champion of South Asia serving 50 million consumers and businesses by 2030.

For more information, please visit www.daraz.com.