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SAMPATH BANK

Q: What strategies has Sampath Bank employed to become a beloved brand while driving financial innovation? A: For decades, Sampath Bank has been able to carve out a base of…

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PHOENIX

Renowned for its ‘designed for life’ products, Phoenix was voted one of the top three most loved household brands in Sri Lanka by LMD. In this interview, we learn about…

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PANADOL

Q: How have the dynamics of the macroeconomic environment impacted branding in general? A: Sri Lanka’s macroeconomic environment has a significant impact on branding. Fluctuations in the economy affect consumer…

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ORANGE ELECTRIC

Q: Could you briefly describe your organisation and brand? A: Orange Electric, the flagship electrical brand of Orel Corporation, is dedicated to providing a diverse range of top-quality products to…

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NIPPON PAINT

Q: What are the qualities of a most loved brand?A: Trustworthiness is the first quality that consumers seek in any brand. For a brand to be loved, it needs to…

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MCDONALD’S

Q: In your assessment, what are the factors that make brands beloved? A: Every brand is associated with certain positive qualities and brand loyalty is created when those brands make…

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LAUGFS SUPER

Q: How have the dynamics of the macroeconomic environment impacted branding in general? A: Strictly from a Sri Lankan point of view, consumers have faced many challenges since the pandemic,…

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INSEE SANSTHA

Q: What are the qualities of a loved brand? A: INSEE Sanstha encapsulates many qualities of a loved brand as it is authentic to its core value of providing customers…

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HNB GENERAL INSURANCE

Q: What is your definition of brand loyalty? How do you nurture and assess customer loyalty for your brand? Sithumina Jayasundara (SJ): Loyalty is an emotional binding with a product…

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PACKAGING SECTOR

Many of these trends will continue while three of them – sustainability, ‘friendshoring’ and digitalisation – are continuing to create major challenges

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