HNB GENERAL INSURANCE
Q: What is your definition of brand loyalty? How do you nurture and assess customer…
PACKAGING SECTOR
Many of these trends will continue while three of them – sustainability, ‘friendshoring’ and digitalisation – are continuing to create major challenges
FRIMI
Q: What factors contributed to FriMi’s emergence as one of Sri Lanka’s most loved brands?…
FORTUNE
Q: How has Fortune evolved since its inception? A: Fortune is a flagship brand of…
DETTOL
Q: Over the decades, Dettol has consistently earned the trust of consumers, positioning itself at…
DARAZ
Q: How does branding add value to Daraz? A: Branding is essential for creating transformative…
DANKOTUWA
Q: Could you provide a brief history of Dankotuwa Porcelain’s journey to becoming a market…
Atlas
Q: How has the uncertainty of the macroeconomic environment impacted Atlas Axillia’s business dynamics? A:…
BOOKRACK
“Our father’s life story is a classic tale of a young man with ambition beyond…
COVER STORY
STRATEGIC MARKETING Rethinking brand marketing Ruchi Gunewardene laments the lack of strategic marketing thinking –…
COVER STORY
DESTINATION BRANDS The power of brand positioning Ruchi Gunewardene cites national tourism destination brands to…
COVER STORY
INTRODUCTION Building resilience through love Unveiling Sri Lanka’s Most Loved Brands for 2023 Following the…
SO SRI LANKA
NORTHERN CITADEL Diverse vistas of Jaffna Nimanthi Bandaranayake visits a city steeped in culture and…
Sleep Well!
Be guided by ethics and standards for peace of mind Aruni GoonetillekeFormer ChairpersonHatton National Bank…
EXECUTIVE HEALTH
MEDICAL CHECKUPS BY Dr. Sanjiva Wijesinha I am often asked how frequently a person should…
DIGITAL MARKETING
THE CUSTOMER EXPERIENCE Manilka Ediriweera delves into how technology is changing digital marketing Digital marketing…
BUSINESS OWNERSHIP
FAMILY ENTERPRISE Endurance is the name of the corporate game BY Jayashantha Jayawardhana The much…
