MANAGEMENT DIGEST
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Oct- 2019 -28 October
CRISIS MANAGEMENT
There are always warning signs that a marriage, team, company or country is beginning to go downhill – even if it’s at an imperceptibly slow pace
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28 October
BRAND BUILDING
Brand building is no small feat. Developing a brand involves a meticulous process for any business. Most brand custodians
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28 October
EDUCATING SRI LANKA
There are teachers… and then there are teachers. Having been to eight schools in three countries (viz. India, the US and Sri Lanka), I have probably run the
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28 October
INTERNATIONAL MARKETING
Globalisation is no longer an obscure concept limited to the academic sphere but a pragmatic phenomenon affecting billions of lives the world over
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27 October
DATA ANALYTICS
Following the advent and development of the Internet of Things, we now have a window to the world like never before. With the extent
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27 October
WORKPLACE CREATIVITY
In the endless race to meet deadlines and attend to urgent tasks, creativity usually starts taking a backseat at work. Who has the time or mind space
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1 October
AI UNPLUGGED
The word ‘avatar’ is derived from Sanskrit and means ‘descent.’ In Hinduism, it translates into the descent of a deity to Earth in bodily or spiritual form
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1 October
LIFE LESSONS
In this first of a two-part article and as I look back on my life and work, I’m reminded of the many times I did things that were detrimental
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1 October
PRICING STRATEGY
Among the four Ps of marketing, price is arguably the most problematic aspect for sales and marketing professionals. It’s a seemingly never-ending equation
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1 October
CORPORATE ETHOS
One of my favourite management aphorisms is that ‘culture eats strategy for breakfast,’ as observed by
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