LMD PUBLICATIONS
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Apr- 2022 -20 April
LEADING BRANDS PROFILE
Continental Insurance Q: How has your organisation navigated the pandemic? A: Our initial concerns were to ensure continual operations and not let our customers be without cover or claims settlements.…
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19 April
LEADING BRANDS PROFILE
CEAT Q: Could you outline the brand’s history? A: CEAT is a renowned international tyre brand present in over 130 countries and has a rich heritage of more than 100…
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18 April
LEADING BRANDS PROFILE
BOC or Bank of Ceylon is a tower of strength to the nation – built over 83 years while empowering the Sri Lankan
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18 April
BRANDS ANNUAL 2022
RANKINGS FOREWORD THEME OF THE YEAR THE YEAR IN REVIEW MOST LOVED BRANDS MARKETING FOR SUCCESS THE BOARDROOM BRANDS AND SUSTAINABILITY LEADING BRANDS PROFILES
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18 April
LEADING BRANDS PROFILE
Acuity Partners Q: How did your organisation navigate the pandemic? A: Since the beginning of 2020, Acuity embarked on a business continuity initiative by way of increasing investments in IT…
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17 April
BRANDS AND SUSTAINABILITY
The power of two Dhanushika Shanmuganathan – Brand Finance’s Associate – presents the case for evaluating sustainability as an integral part of Sri Lanka’s 100 Most Valuable Brands The annual…
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16 April
THE BOARDROOM
Board worthy marketers What marketing professionals need to do to gain a seat on the board – Ruchi Gunewardene provides some answers Over the decades, I have watched with great…
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15 April
MARKETING FOR SUCCESS
The critical missing component of marketing is to find the soul of a brand Ruchi Gunewardene busts the myths of marketing and identifies the critical component for success The traditional…
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14 April
MOST LOVED BRANDS
Comfort brands to the forefront Sri Lanka’s 140 most loved brands Two years of living under the COVID-19 cloud and consumers are compelled to continue to weather the associated economic…
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13 April
THE YEAR IN REVIEW
Brand stability in a tumultuous environment Ruchi Gunewardene and Aliakber Alihussain review the year’s band valuation results As countries across the world find themselves under major stress, first managing the…
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