LMD PUBLICATIONS
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BRAND PROMISE
Conspicuous presence Nathasoruban Sivapatham Q: How would you define a strong brand – and what key elements contribute to brand building? A: For a product to become a brand, it must…
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BRAND LOVE
Timeless footprint Sheron Jayasundara Q: How would you define a strong brand – and what key elements contribute to brand building? A: If you hear someone say ‘I love that…
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BRAND INTEGRITY
Consequential engagement Harendra Uyanage Q: How would you define a strong brand – and what key elements contribute to brand building? A: A strong brand is unforgettable. Much like someone…
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WILDLIFE CONSERVATION
Beyond the Forest Prof. Nihal Dayawansa uncovers the human and ecological consequences of habitat fragmentation Q: What are the primary drivers of habitat loss and fragmentation in Sri Lanka today?…
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BRAND CONNECTION
Strategic storytelling Nevindee Amarasinghe Q: How would you define a strong brand – and what key elements contribute to brand building? A: A brand is not valued by its net…
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WILDLIFE CONSERVATION
Marine Conservation Crisis Prof. Terney Pradeep shares insights into the current challenges facing Sri Lanka’s marine environment Q: How would you describe the current state of Sri Lanka’s marine and…
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BRAND ANIMATION
The human touch is essential to ensure that AI generated work is similar to a com¬pany’s brand voice and values
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GREEN JOBS STRATEGY
Green Jobs for Green Growth Anushka Wijesinha calls for a national strategy to drive the inevitable transition to green jobs It’s a well-known fact that the pressures on Sri Lanka’s…
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BRAND ADVOCACY
While artificial intelligence can process data and identify patterns, humans provide context, nuance and emotional understanding
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NATION BRANDING
MADE IN SRI LANKA Yamini Sequeira hopes that ‘Made in Sri Lanka’ will soon be transformed into a mark of integrity and innovation In an increasingly competitive global marketplace, branding…
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