LASTING LOVE
Firstly, its simplicity and minimalism – a brand personality must be deeply rooted in its simplicity and minimalist design; and
EMPIRICAL TRUTHS
Crafting a brand identity begins by answering one question: “What’s the human problem we want to solve?” Brands exist to
MUTUAL FULFILMENT
A brand fundamentally exists in the consumer sphere because it has the capacity to build relationships
COMMUNITY BUILDING
Great brands have three key features. First, they have a blueprint or playbook that ensures consistent narrative. This means that
CRAFTING AN IDENTITY
Storytelling has been and will continue to be at the heart of the creative industry. Our job is curating brand stories; and today
HUMANE QUALITIES
Credibility is built by living up to the brand’s promise. While it is possible to build a brand on the basis of hype, this can only bring
EMOTIONAL RESONANCE
Renowned brands maintain consistency across all touch points including visual identity, messaging and customer experience
NATIONAL BRANDS
Across a history spanning more than 2,500 years, it has been called Taprobane, Serendib, Ceilão, Zeylan and Ceylon at various
BRANDS EXPOSITION
The significance of branding in business cannot be overstated. Beyond mere logos and colours, a brand embodies the very
THE MOST LOVED
Having navigated a period of uncertainty and adversity, businesses are seemingly emerging more resilient and determined than
PREFACE
Amazon Founder Jeff Bezos once said that “your brand is what people say about you when you’re not in the room.” This is the core
LEADING BRANDS PROFILES
ACUITY PARTNERS BOC CEAT CONTINENTAL INSURANCE DANKOTUWA DARAZ DETTOL DIALOG ELEPHANT HOUSE FLORA TISSUE…
LEADING BRANDS PROFILE
Union Assurance Q: Union Assurance has been in operation for over 30 years. How would…
LEADING BRANDS PROFILE
Tokyo Cement Q: What aspect of the Tokyo Cement brand reaches the consumer most? A:…
LEADING BRANDS PROFILE
Singer has been in Sri Lanka since 1877, commencing operations as a sewing machine company. Since then, it has evolved; and today
LEADING BRANDS PROFILE
Renowned kidney specialist and astrologer Dr. Hendrick de Silva Hettigoda – who hailed from a 200 year old ancestry of Ayurveda
LEADING BRANDS PROFILE
Seylan Bank commenced operations in 1988 and was one of the few commercial banks to be launched during a very challenging period
LEADING BRANDS PROFILE
Sampath Bank Q: Could you outline the brand’s history? A: With over 35 years in…
LEADING BRANDS PROFILE
Prime Residencies Q: Could you share some of the organisation’s key milestones? A: Prime Lands…
