BRANDS ANNUAL

BRAND SYNERGY

Unlocking creativity Bratheepa Emmanuel Q: In today’s competitive landscape, what challenges do businesses face when developing a brand identity? A: Brand identity is more than simply a logo or tagline;…

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BRAND RESONANCE

Evoking emotion Mushthak Ahamed Q: How would you define a strong brand – and what key elements contribute to brand building? A: A strong brand is as good as its…

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BRAND PULSE

Power of identity Nadiyah Akram Q: How would you define a strong brand – and what key elements contribute to brand building? A: A brand must connect at an emotional…

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BRAND PROMISE

Conspicuous presence Nathasoruban Sivapatham Q: How would you define a strong brand – and what key elements contribute to brand building? A: For a product to become a brand, it must…

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BRAND LOVE

Timeless footprint Sheron Jayasundara Q: How would you define a strong brand – and what key elements contribute to brand building? A: If you hear someone say ‘I love that…

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BRAND INTEGRITY

Consequential  engagement Harendra Uyanage Q: How would you define a strong brand – and what key elements contribute to brand building? A: A strong brand is unforgettable. Much like someone…

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BRAND CONNECTION

Strategic storytelling Nevindee Amarasinghe Q: How would you define a strong brand – and what key elements contribute to brand building? A: A brand is not valued by its net…

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BRAND ANIMATION

The human touch is essential to ensure that AI generated work is similar to a com¬pany’s brand voice and values

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BRAND ADVOCACY

While artificial intelligence can process data and identify patterns, humans provide context, nuance and emotional understanding

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NATION BRANDING

MADE IN SRI LANKA  Yamini Sequeira hopes that ‘Made in Sri Lanka’ will soon be transformed into a mark of integrity and innovation   In an increasingly competitive global marketplace, branding…

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