CMO ASIA AWARD FOR EXCELLENCE IN BRANDING & MARKETING IN RETAIL
The CMO Asia Awards – held for the seventh consecutive year, at Pan Pacific Singapore, on 4 August – is an exclusive event which saw the participation of business leaders and marketing professionals from across Asia. Arpico Supercentre was crowned the CMO Asia Award 2016 for Excellence in Branding & Marketing in Retail, amidst stiff competition from global brands from over 40 countries. By doing so, the retailer became the first Sri Lankan modern trade brand to bag this award. Among the bids for this title that were taken into account, the committee’s panel of industry experts was impressed by the overall value Arpico Supercentre has consistently been able to provide customers.