Starry Starry Nights & Story Book Magic: amanté launches AW’18 collection
Walk in fairy dust and moonlight with amanté’s new collection ‘Starry Tales’, launching this September. Inspired by the dreamy satin textures and ethereal hues of moonlight, this Autumn/Winter 2018 collection from Sri Lanka’s leading designer lingerie brand is in stores now.
amanté’s AW’18 is inspired by the night and its ability to bring the mysterious to life. The collection centers itself celestially with the moon, and a garden that comes alive under its light. The key print is chrysanthemum- the runway flower of the season- with other key trends such as three-toned lace, leaf motifs and luminescent moonlit effects incorporated into the collection.
The collection’s key pieces include Moonlit Florals; an opulent darted, padded and wired demi bra with bikini. This piece incorporates both floral prints and three-toned lace inspired by the chrysanthemum, with a beautifully crafted cradle made of laminated satin overlapping at the centre-front. Midnight Shimmer is a moulded, padded and wired fully covered bra with cradle and bikini-the highlight of this piece is the iridescent two-toned fabric moulded for complete smoothness, with a trendy key-hole cut and a rhinestone charm. Lace Bloom features brooch embroidery moulded; Night Garden is a printed sweetheart bra available in both wired and non-wired styles; and Nocturne is imprinted with magical floral prints and trendy double-strapping center front details.
“We’re calling this campaign Starry Tales to try and capture the almost magical collection that the team has created,” says Niranjan Wijesekera, CEO, MAS Brands. “amanté has always catered to an audience that knows innerwear isn’t only functional-it can make you feel incredible if you choose the right design and cut. This collection nicely straddles the end of summer and the impending festive season in December.”
The launch event at Barefoot on Monday, 3 September also previewed Ultimo – MAS Brand’s newest brand for larger cup sizes. Ultimo was launched in 2017 for full figured South Asian women; the label has been embraced by a growing audience of full-figured women looking for lingerie that delivers perfect fit, support and comfort without compromising on style.
Both amanté and Ultimo are available at the flagship amanté store at the Racecourse mall in Colombo 07 and Kandy City Centre, where experienced fit consultants can guide customers to make the choice that fits best. The brands are also available at leading modern trade retail outlets island-wide and on the amanté e-commerce site www.amante.lk for shipping and delivery.