Q: Could you provide a brief overview of ALFT Packaging?

A: ALFT Packaging is the sole purpose-built flexible packaging solutions provider in the country. Our commitment to excellence is evident in our investments in technology, certification, talent, and research and development – all geared towards achieving global standards on a local scale. This commitment serves as a crucial differentiator, distinguishing us in the market.

We’re actively engaged with stakeholders in shaping a sustainable future, underlining our dedication to responsible business practices.

Serving over 100 brands, ALFT leverages cutting-edge gravure and CI (central impression) flexo printing technologies, providing flexible packaging solutions that give us a distinct advantage over competitors.

Our dedicated team of experts empowers us to deliver unwavering support to clients throughout their growth journey while also leading transformative advancements within the sector. ALFT Packaging is not merely a provider – we ensure that all clients stay ahead in a dynamic market landscape.

Q: Are there any key values and principles that guide the organisation’s approach?

A: Visitors to our facility are consistently amazed by the level of manufacturing competence we’ve achieved. Many find it hard to believe that what we have accomplished is not only difficult but often deemed near impossible in Sri Lanka. However, ALFT has successfully overcome these challenges.

At the heart of ALFT’s success are our core values, driven by the belief that continuous learning leads to superior performance. With training from Japan, our team collaborates regularly with European experts and international clients to enhance services. This commitment to excellence is reflected in the exceptionally high standards of delivery.

In addition, ongoing exposure to global best practices has enabled us to attain prestigious certifications and awards, solidifying our position as a leader in the sector. Our dedication to learning, coupled with international collaboration, sets us apart and ensures that ALFT’s manufacturing capabilities are at the forefront of global standards.

Q: ALFT was recently awarded Gold in the Wide Web Flexo category at the Asian Packaging Excellence Awards 2023. Tell us about this award…

A: The award we’ve received is a celebration of excellence, innovation and sustainability, acknowledging the top packaging printers throughout the Asian region. Now in its 20th year, this awards scheme stands out as the sole regional competition of its kind in Asia and is the only independent award of its kind.

Winning the gold as a Sri Lankan organisation, with a judging panel comprising experts from around the world, serves as a testimony to our unwavering commitment to quality standards. From the inception, our focus has been on enhancing quality with every investment directed towards this objective.

This award serves as a validation of the dedicated efforts we’ve put in thus far. And this achievement wouldn’t have been possible without the support of our clients and stakeholders, who continually set high standards and inspire us to reach even greater heights.

Q: In your view, what aspects set ALFT apart and led to this recognition?

A: Our aspirations have consistently been guided by achieving the highest global standards rather than catering solely to local market demands. This approach has enabled ALFT to not only redefine the market but also attract clients with a keen emphasis on quality. This philosophy has been instrumental in establishing the most advanced packaging facility in Sri Lanka.

Spanning 200,000 square feet, our state-of-the-art complex is built to exacting Japanese standards and equipped with cutting-edge European machinery. The facility includes temperature controlled stores, a solvent storage facility with direct underground access to the factory, an ink kitchen and an in-house pre-press facility.

Notably, ALFT holds the distinction of being the only BRC (British Retail Consortium) ‘AA’ certified flexible packaging facility in the country, further underscoring our commitment to international quality standards.

Q: How do you expect this award to impact the organisation’s reputation and market presence in the packaging sector?

A: This recognition significantly contributes to our growth, both in local and global arenas, serving as a valuable addition to our already robust quality credentials. It reinforces our position as the ideal partner for potential clients who prioritise quality and continuous improvement.

For existing clients, the award serves as an independent affirmation from a global body, validating ALFT’s unwavering commitment to maintaining high standards of quality.

Q: And how and why is ALFT different from other packaging firms?

A: We offer clients extensive opportunities to optimise their flexible packaging. Our use of cutting-edge technology is complemented by an in-house pre-press facility, granting marketing teams the flexibility to regularly update packaging to align with seasons, explore new product development (NPD) and create multiple versions of existing packaging.

Many potential clients may not be fully aware of the recent advancements in packaging technology, limiting their specific requirements. However, being at the forefront of these developments, ALFT can provide robust support to marketing teams, surpassing the capabilities of most other providers.

Especially in an era dominated by social media scrutiny, there’s no room for error in food packaging and contamination prevention.

ALFT stands as a purpose-built and certified entity at the highest level, ensuring absolute safety and hygiene standards in packaging.

– Compiled by Tamara Rebeira

COMPANY DETAILS

 Telephone: 0707 672767/2248767 | Email: info@alft.lk | Website: www.alft.lk