AIA Sri Lanka sweeps three awards at the International Business Magazine (IBM) awards 2024

19th  November 2024 – AIA Sri Lanka, Sri Lanka’s most loved insurer in the corporate brands category, is proud to announce a remarkable achievement, having secured three esteemed awards in recognition of its commitment to customer wellbeing and social responsibility. These accolades solidify AIA’s position as a frontrunner in the Sri Lankan insurance industry, constantly innovating to provide exceptional products and services while positively impacting the lives of Sri Lankans.

AIA’s award-winning initiatives include:

Best Insurance Campaign 2024 for the AIA Health Passport Launch: This innovative campaign garnered recognition for its effectiveness in promoting the AIA Health Passport, a comprehensive health insurance cover that empowers individuals to prioritize their health.

Most Innovative Insurer Sri Lanka 2024 for the AIA Health Passport Launch: This award acknowledges AIA’s commitment to pushing boundaries and developing groundbreaking solutions to address the evolving needs of its customers. The AIA Health Passport exemplifies this dedication, offering a holistic approach to health and wellbeing.

Best CSR Project Sri Lanka 2024 for the AIA Poson Safety Programme: This recognition celebrates AIA’s impactful social responsibility initiative, the AIA Poson Safety Programme. The programme focuses on saving lives and promoting water safety awareness during the annual Poson Poya festival, a time when Sri Lanka experiences a significant increase in drowning accidents.

AIA Sri Lanka’s Chief Marketing Officer, Sasith Bambaradeniya, expressed his pride in the company’s achievements, stating: “These awards are a testament to AIA Sri Lanka’s unwavering commitment to both our customers and the communities we serve. The AIA Health Passport is a prime example of our dedication to bringing innovation into the health insurance market, while the AIA Poson Safety Programme reflects our deep-rooted responsibility towards the wellbeing of Sri Lankans. We are honoured to be recognised for our innovative approach and impactful initiatives, and these awards further motivate us to continuously strive for excellence.”

The company boasts a long-standing legacy of developing cutting-edge insurance solutions that cater to the evolving needs of its customers. From offering personalised financial protection plans to spearheading vital community initiatives, AIA remains at the forefront of positive change.