AMERICAN PREMIUM WATER’S ‘FILL HER GLASS’ WINS GOLD AT THE DRAGONS OF ASIA 2026
The 30-year Sri Lankan water pioneer earns Asian recognition for the campaign championing water access, gender equality and opportunity
American Premium Water, a pioneer and market leader in Sri Lanka’s bottled drinking water industry for 30 years, has earned regional recognition for its commitment to sustainability and purpose-led communication. Its World Water Day campaign, Fill Her Glass, won a Gold Dragon in Cause, Environment or Sustainability and a Black Dragon in Small Budget at the Dragons of Asia Awards in Kuala Lumpur, Malaysia. The campaign was also nominated as finalist for the Red Dragon, recognising the Best in Asia.
The achievement reflects American Premium Water’s belief that sustainability extends beyond environmental responsibility to encompass social progress, inclusion and equal opportunity. Through Fill Her Glass, the company highlighted the often-overlooked challenges faced by women and girls in communities where access to water is limited, and how the burden of water collection can affect education, livelihoods and quality of life.
At the heart of the campaign is the thought, “She fills the world, but her glass is empty.” This powerful insight highlights that reliable access to water is about more than meeting an essential need. It can also give women and girls more time, freedom and opportunity to pursue their ambitions and shape their futures.
Commenting on the recognition, Fayaz Fazal, CEO of American Premium Water, said:
“Having pioneered bottled drinking water in Sri Lanka and led the industry for 30 years, we recognise that our responsibility goes beyond providing access to quality drinking water. Sustainability also means understanding the wider impact water has on people, communities and opportunity. Through Fill Her Glass, we wanted to shine a light on the challenges faced by women and girls and encourage a more meaningful conversation about water access and equality. We are proud to see a campaign from Sri Lanka recognised on the Asian stage. This reinforces our commitment to using our brand and platform to champion causes that matter and contribute to a more sustainable and equitable future.”
The Dragons of Asia recognition adds to a strong run of accolades for American Premium Water’s recent marketing and communications initiatives. At the Dragons of Sri Lanka, the company secured four awards, including three Gold Dragons and one Black Dragon. It also won at SLIM Digis 2.6 in the category of Cross Media Integration.
The success of Fill Her Glass reflects the collaborative efforts of American Premium Water and its communications partner, Shift Solutions, whose creativity and strategic
partnership helped bring the campaign to life. Together, these accolades demonstrate American Premium Water’s focus on combining creative thinking, strategic communication and purpose to strengthen its brand while bringing important social and sustainability issues into the public conversation.
As a pioneer in Sri Lanka’s bottled water industry, American Premium Water continues to champion a broader understanding of sustainability, recognising the connection between access to essential resources, community wellbeing and a more equitable future.
