BLINK INTERNATIONAL ACQUIRES WRISTLAB, STRENGTHENING MULTI-BRAND WATCH RETAIL IN SRI LANKA
Blink International has acquired Wristlab as part of a long-term strategy to elevate the watch retail experience in Sri Lanka. The acquisition brings together Wristlab’s established presence in the wristwatch market with Blink’s scale, expertise and market presence, creating a stronger platform to unlock new opportunities for growth, expand the offering and deliver a more comprehensive retail experience to consumers.
Founded in 2019 under Orbit Worldwide (Pvt) Ltd, Wristlab was created to fill the market vacuum for a one-stop retail experience. Instead of searching multiple single-brand sites, Sri Lankan consumers gain effortless access to leading global watch brands, fulfilling the founders’ vision of ultimate choice under one roof.
Following the acquisition, Wristlab will be developed as Blink’s dedicated consumer-facing retail platform, with the ambition of evolving it into a stronger and more comprehensive multi-brand watch destination in Sri Lanka. This will include an expanded international brand portfolio, an enhanced retail experience and a stronger service proposition, giving consumers greater choice and a more compelling overall experience.
The move will also allow Blink to sharpen its focus as the official brand principal for CASIO, G-SHOCK and EDIFICE in Sri Lanka, with greater emphasis on building and managing these brands, while further strengthening its authorised retail network, distribution and after-sales support. By establishing specialized focus areas, both entities are positioned to scale independently while complementing each other.
Speaking about the acquisition, Mohamed Mansoor, Director – Blink International said, “This is a strategic step toward building a scalable multi-brand retail platform in Sri Lanka. Blink will focus on brand building, distribution, and after-sales capabilities, while Wristlab evolves into the one-stop go to destination for authentic timepieces. This clear division maximizes value for both brand partners and consumers.”
Blink founded in 2014 under Avarna Ventures operates an extensive distribution network spanning over 155 authorized doors across Sri Lanka, backed by robust after-sales infrastructure and access to genuine parts. Integrating this operational backbone with Wristlab’s retail footprint establishes a clear alignment between distribution and modern watch retail.
The result is a clearer alignment between distribution and retail, with Wristlab positioned to develop as a dedicated multi-brand retail platform while Blink continues to strengthen its role as a specialist watch distribution partner in Sri Lanka.
