HALEON RENEWS PARTNERSHIP WITH SRI LANKA DENTAL ASSOCIATION FOR SECOND CONSECUTIVE YEAR AS OFFICIAL SPONSOR OF WORLD ORAL HEALTH DAY 2026
09th March 2025: Haleon Sri Lanka formerly known as GlaxoSmithKline Healthcare; the first multinational pharmaceutical manufacturing organization in Sri Lanka, which commenced manufacturing in 1956 with the flagship brands Panadol, Iodex Eno etc. has signed a Memorandum of Understanding (MOU) with the Sri Lanka Dental Association (SLDA) for the second consecutive year as the official sponsor of World Oral Health Day 2026 celebrated worldwide on March 20. The global theme for this year is ‘A happy mouth is … a happy life,’ which emphasizes the vital role of oral health in supporting overall health and happiness. The formal signing ceremony took place on Wednesday 4th of March 2026.
The continued partnership between SLDA and Haleon; Marketers of Sensodyne aims to transform the conventional methods of celebrating World Oral Health Day. The landmark agreement reimagines World Oral Health Day with an awareness driven approach themed “BeSensitiveToOralHealth: Take the first step.” The month-long March campaign will educate Sri Lankans about proactive oral healthcare through strategic messaging across traditional and digital platforms, encouraging everyone to prioritize their oral health. The collaboration represents a significant commitment to improving oral health awareness and access to dental care across Sri Lanka.
Haleon and SLDA will work together to extend awareness that results in tangible healthcare benefits nationwide. Free dental screening facilities will be provided across the island, benefiting 10,000 + Sri Lankans.
Beginning March 20th, World Oral Health Day, will take place as a national event at Galle Face, Colombo will serve as the campaign centerpiece, offering free dental screenings, Sensitivity Awareness, Awareness on oral healthcare and teeth sensitivity tests to increase public understanding of good oral health practices.
All SLDA members will actively participate in this nationwide health initiative making quality dental care accessible to communities throughout the country.
The continued partnership between Haleon: Marketers of Sensodyne and SLDA demonstrates a joint commitment to elevating the standards of oral healthcare in Sri Lanka through education, awareness, and accessible preventive services.
Haleon is renowned globally for its leading sensitivity toothpaste brand Sensodyne. The collaboration furthers it commitment to oral health education and accessibility, particularly addressing dental sensitivity issues that affect many Sri Lankans.
Sensodyne encourages Sri Lankans to Be Sensitive to Oral Health and take the first step for Good Oral practices.
