UNION ASSURANCE SETS INDUSTRY BENCHMARK WITH FIRST-EVER FULL DIGITISATION OF ADVISOR LIFE CYCLE MANAGEMENT
Union Assurance, Sri Lanka’s longest-standing private life insurer, has set a new industry benchmark by becoming the first to fully digitise the Advisor Life Cycle Management process. This groundbreaking initiative transforms every aspect of advisor operations from onboarding and self-servicing into a seamless digital experience reinforcing Union Assurance’s leadership in innovation within the insurance sector.
The shift from manual to digital processes has unlocked substantial benefits for both internal and external stakeholders. With automation, the advisor onboarding process has been significantly accelerated, representing a major improvement in operational turnaround times. This efficiency is further enhanced by the integration with the Sri Lanka Insurance Institute’s digital examinations platform, which is an Industry first initiative, allowing instant verification against prerequisite exam requirements. In addition, advisors have also been empowered with intuitive self-service capabilities, enabling them to complete service requests with just a few clicks.
These advancements have led to increased productivity, improved data accuracy, and a significantly enhanced advisor experience, while also delivering considerable cost savings to the organisation.
“By digitising the entire Advisor Life Cycle Management process, we’ve not only improved efficiency but also empowered our teams with greater control and faster access to essential tools. This initiative reflects Union Assurance’s commitment to innovation, sustainability, and delivering exceptional value to all our stakeholders,” said Imtiyaz Aniff, Chief Agency Officer, Union Assurance PLC.
“This marks a transformative moment in how we manage and support our advisor network. By integrating technology into every stage of the advisor life cycle, we’ve built a scalable, efficient, and future-ready platform. It’s a testament to our ongoing commitment to operational excellence and delivering value across the board,” said Harsha Senanayake, Chief Information Officer, Union Assurance PLC.
Union Assurance is a subsidiary of John Keells Holdings PLC (JKH), the largest conglomerate listed on the Colombo Stock Exchange, operating with over 80 companies across seven diverse industry sectors. The company has completed over three decades of success, with a market capitalisation of Rs. 36.5 billion and a Life Fund of Rs. 77.5 billion as of end December 2024. Committed to protecting lives and enriching the well-being of all Sri Lankans, Union Assurance offers life insurance solutions that cover health, investment, protection, retirement, and education needs. With an island-wide branch network and a workforce of over 4,300, Union Assurance continues to invest in people, products, and processes with a customer-centric focus to remain responsive to emerging changes in the life insurance industry.
