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Samsung Electronics Delivers Personalized, AI-Powered Screens To Enrich Everyday Life Through Samsung Vision AI

Samsung brings Samsung Vision AI to its widest lineup yet — including Neo QLED, OLED, QLED and The Frame — with intelligent, adaptive screens that go beyond the conventional TV watching experience

New display technologies and strategic partnerships highlight Samsung’s vision for a smarter, more connected future

Samsung Electronics recently unveiled Samsung Vision AI, delivering personal AI-powered screens to enrich your everyday life. Samsung also unveiled the latest flagship Neo QLED 8K and exciting updates to its Lifestyle TVs and future display technologies, reflecting Samsung’s vision to transform screens into adaptive, intelligent companions to simplify and enrich everyday living.

Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs. Samsung Vision AI is reimagining what screens can do, connecting entertainment, personalization and lifestyle solutions into one seamless experience to simplify life.

Samsung Vision AI: Smarter, Adaptive Screens for Seamless Living

Samsung Vision AI represents the next step in Samsung’s journey to deliver intelligent, intuitive and seamless screen experiences. With the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences and autonomous in delivering intuitive features, Samsung Vision AI transforms screens into smart companions that enhance entertainment, simplify interactions and seamlessly integrate into connected lifestyles.

At the core of Samsung Vision AI are its personalized features, which redefine how users interact with their screens.

Beyond personalization, Samsung Vision AI positions screens as central hubs for smarter living through integration with the SmartThings ecosystem.

Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyze content and environmental factors in real time, dynamically adjusting visuals and audio for an optimized experience.

Driving Innovation Through Open Partnerships in AI

Samsung Vision AI also offers limitless potential by collaborating with various AI partners such as Microsoft, paving the way for even more intelligent and personalized experiences and AI screen ecosystem expansion.

In collaboration with Microsoft, Samsung announced the new Smart TVs featuring Microsoft Copilot. This partnership will enable users to explore a wide range of Copilot services, including personalized content recommendations.

With Samsung Vision AI, Samsung is redefining what screens can do — delivering personalized, intelligent experiences that adapt to users’ needs, simplify their routines and enhance their daily lives.

The Era of AI Screens: Samsung Brings Samsung Vision AI to Its Widest Lineup Yet

Samsung is ushering in a new era of AI-driven screen technology, with Samsung Vision AI features now integrated across its most comprehensive lineup ever — including Neo QLEDOLED and QLED, and The Frame models. This expansion underscores Samsung’s commitment to bringing intelligent, adaptive screens to more users, redefining what’s possible in-home entertainment and smart living.

At the forefront of this innovation is the Neo QLED 8K, Samsung’s most advanced TV to date, designed to deliver unparalleled performance, sleek design and smarter AI-driven experiences. Powered by the latest NQ8 AI Gen3 Processor, the TV leverages a suite of on-device AI features to enhance picture quality, sound clarity and overall viewing experience:

Shaping the Future of Display Technology

As Samsung continues to lead the way in reimagining the role of screens, its advancements deliver more than just technology — they create meaningful, personalized experiences that elevate everyday life.

Availability

The 2025 TV range is available to purchase at Singer, Singhagiri, Damro and Sotlogic with the QLED starting price of Rs.374,999.

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