RAJA JEWELLERS
Raja Jewellers Shines Bright with 2025 Diamond Day Celebration and Paragon Relaunch
Raja Jewellers, the undisputed monarch of the gold world, successfully concluded its highly anticipated Diamond Day Celebration 2025, marking a dazzling highlight in its annual promotional calendar.
The recent spectacular relaunch of the Paragon Diamond Collection, a reimagined line that enthralled guests with its timeless appeal and exquisite elegance, made this year’s Diamond Day especially unforgettable. The campaign’s uplifting theme, “You are a Diamond,” was wonderfully complemented by the new designs, which were created to showcase the strength, modernity, and brilliance of Sri Lankan women.
Building on earlier tributes to national celebrities like Tharushi Karunanaratne and Nethmi Ahinsa, Raja Jewellers continued its history of honoring local legends by recognizing the accomplishments of strong Sri Lankan women in sports. Customers were emotionally moved by this year’s campaign, which used powerful storytelling and visual narratives to celebrate inner beauty, success, and resilience.
There was a great turnout in showrooms and online platforms during the four-day promotional period from August 14 to August 17. The new Paragon Diamond Collection, up to 50% off certain diamond jewelry, and a Buy One, Get One Free promotion on carefully chosen pieces were among the exclusive deals available to shoppers. Customers also benefited from the best market rates on diamond jewelry during the event, as well as 0% installment options given by specific credit cards.
By boosting sales, raising brand awareness for the rebranded Paragon line, and reaffirming Raja Jewellers’ reputation as a brand that not only celebrates luxury but also empowers and inspires, the 2025 campaign effectively achieved its objectives. Raja Jewellers continues to lead the industry by incorporating craftsmanship, heritage, and purpose into all aspects of their business, as evidenced by this spectacular event.
The sparkle of Diamond Day may have passed, but the brilliance it celebrated lives on.
