NEARLY THREE-QUARTERS OF EUROPEANS PLAN TO TRAVEL THIS SUMMER
World Economic Forum – 19 July 2022
-
A new survey shows resurgent interest in travel across Europe this summer.
-
COVID-19 is no longer the primary worry for travellers, with inflation and family/personal concerns having taken over.
-
The World Economic Forum’s latest Travel and Tourism Development Index highlights the vital economic role of tourism.
The Northern Hemisphere summer holiday season is in full swing and as pandemic-related travel restrictions are lifted a new survey shows just how many Europeans are planning to take advantage.
Ipsos, in partnership with Europ Assistance, spoke to 15,000 people across 15 countries and found that 71% of Europeans plan to travel this summer – a 14 percentage point increase on last year.
A rebound following the COVID-19 pandemic
Most of those surveyed (72%) are ‘really excited’ or ‘happy to’ travel and travel habits have continued to return to some pre-COVID-19 norms. Foreign travel, city breaks, and air travel have all gained popularity this year after pandemic-induced slumps.
Indeed, COVID-19 is no longer the primary concern for travellers this year, inflation and personal/family concerns have overtaken it.
The survey shows that the proportion of holidaymakers in Europe this year is even higher than before the pandemic.
