LMD Readers’

MOST LOVED BRANDS


Q: How has People’s Leasing gained a reputation as a beloved brand in financial services?

Rajiv David (RD): People’s Leasing cultivated a cherished reputation with our customers due to several factors that have been the keys to our brand’s ethos since its origin over 28 years ago.

Firstly, our commitment to customer-centric services lies at the heart of our success.

Secondly, our dedication to community engagement and social wellbeing stresses our mission of financial inclusivity.

Thirdly, our brand’s achievements reinforce our standing as a beloved brand.

Fourthly, our rankings among the Top 40 in LMD’s Most Respected Brands for 2023, as well as being listed 28th in LMD’s Most Awarded Entities and 49th in LMD’s Top 100 in 2023, highlight our commitment to excellence and innovation.

Fifthly, winning ‘Best Commercial’ at the 29th Sumathi Awards reflects our dedication to delivering impactful and memorable experiences to our customers.

Finally, we attribute much of our success to a profound belief in the value of our employees.

Q: Tell us about the brand’s history and developments in the last 12 months…

RD: People’s Leasing & Finance (PLC) strategically navigated challenges while reinforcing its brand identity. Committed to innovation and customer convenience, PLC embarked on a transformative journey to address the demand for digital financial solutions. These initiatives, implemented well ahead of industry norms, positioned PLC as a trailblazer.

The recognition of PLC in Brand Finance’s brand value ranking, securing 23rd position with a prestigious AA ranking, is a testament to its enduring brand strength. This reflects PLC’s focus on customer satisfaction and innovation, reinforcing its position as a trusted leader.

PLC’s introduction of Classique by PLC, tailored specifically for high net worth individuals, significantly broadened its market among affluent clientele. This initiative –  exemplified by the construction of the Classique Centre, a green building integrating sustainable practices and smart technology – showcases PLC’s commitment to product innovation and sustainable transformation.

A focus on expanding our digital footprint through initiatives such as PLC Touch, an integrated digital solution catering to all customer needs, underscores our commitment to enhancing digital accessibility.

PLC’s growth potential remains promising, fuelled by its resilient performance with a remarkable 30 plus percent growth in profit after tax.

Q: How is Sri Lanka’s economic outlook impacting brands and branding?

Pradeep Amirthanayagam (PA): In the backdrop of Sri Lanka’s recent economic stabilisation – characterised by improved market sentiment, increased investments and a more conducive environment for business operations – PLC sees the strategic significance of branding.

Amidst this optimistic economic outlook, PLC acknowledges the enduring importance of trust and resilience as fundamental pillars of brand identity. With Sri Lanka in an election year, we must remain mindful of the nuanced political landscape and its potential impact on consumer sentiment.

In this period of stability, PLC is committed to adapting its branding strategies to resonate with national sentiments and meet evolving customer expectations. By staying attuned to the sociopolitical climate and aligning its brand messaging accordingly, PLC aims to capitalise on its brand strengths, foster trust and demonstrate resilience.

Q: In what ways should organisations maintain a balance between investments, innovation and financial performance?

PA: In the prevailing business environment, it is essential to ensure long-term sustainability and competitiveness. Our strategic approach encompasses several key elements.

Firstly, by aligning investments with our strategic growth plans, evaluating investment opportunities and ensuring these are in line with our long-term objectives, we can allocate resources effectively to initiatives that drive sustainable growth and add value to our customers.

Secondly, innovation plays a crucial role in PLC’s strategy – but it must be cost-effective and supportive of our long-term goals.

Thirdly, dynamic financial management practices are imperative for sustaining performance in a changing economic climate. PLC adopts proactive financial management strategies to mitigate risks, optimise resource allocation and maximise returns.

Our commitment to ESG principles guides our sustainable financing initiatives, ensuring that our business practices align with broader societal and environmental goals.

Telephone: 2631631 | Email: info@plc.lk | Website: www.plc.lk