Q: What are the qualities of a loved brand?

A: INSEE Sanstha encapsulates many qualities of a loved brand as it is authentic to its core value of providing customers with only the best quality products. In its role as the country’s oldest existing cement brand and first superior blended cement product, INSEE Sanstha’s genuine identity resonates with the people of Sri Lanka.

Commitment to quality and consistency ensures that the brand adheres to SLS standards, and goes beyond in strength and durability parameters.

Our manufacturing processes have multiple ISO certifications – ISO 9001 for quality management systems, ISO 14001 for environmental management systems, ISO 45001 for occupational health and safety management systems, ISO 50001 for energy management systems and ISO 39001 road traffic safety management systems.

And our cement has been used in numerous landmark construction projects in Sri Lanka, serving as a testimony to its reliability and performance.

Nandana Amunuthuduwa
Commercial Director
INSEE Cement Sri Lanka

INSEE prioritises customers, and strives to understand their needs and desires to create strong emotional connections.

The brand has prioritised innovation to enhance product performance, reduce environmental impacts and improve construction efficiency, which is evident from accolades such as being the SLIM Kantar Peoples ‘Housing and Construction Brand of the Year’ for 12 consecutive years and LMD’s most loved cement brand for the third successive year.

As part of its sustainability and social responsibility, INSEE Cement Sri Lanka is committed to reducing its carbon footprint and promoting sustainability. Our goals include becoming greener, safer, more cost-effective, and positively impacting the environment and society at large – encapsulated in our Sustainability Ambition 2030.

Dependence on nonrenewable materials has been reduced, and our carbon footprint lowered by using byproducts and waste from other industries, aligning our product portfolio with international benchmarks to offer a more environmentally-friendly product.

Notable milestones include the launch of INSEE Sanstha Portland Composite Cement under SLS 1697 in 2021, positioned as Sri Lanka’s greenest cement and the first cement brand in Sri Lanka to be awarded the prestigious green certificate by the Green Building Council of Sri Lanka.

And INSEE Sanstha was also the first brand to launch a product in compliance with the esteemed SLS 1697 Portland Composite Cement standard and received a gold certificate from the Ceylon Institute of Builders.

Q: How does branding add value to your company?

A: In a competitive market, the INSEE Sanstha brand has helped differentiate our company from competitors because of its unique selling propositions. Our strong brand equity is a clear indication of the reputation associated with the brand and how our customers value INSEE Sanstha.

As a well-established brand, INSEE Sanstha has built trust and credibility among consumers, contractors and other stakeholders. INSEE Sanstha’s strong brand reputation has opened doors to new opportunities and markets, and given us credibility when entering new regions or introducing new product lines.

Experience has shown that in challenging times or crises, INSEE Sanstha’s strong brand equity helped withstand adverse impacts.

“INSEE prioritises customers, and strives to understand their needs and desires to create strong emotional connections”

Q: And how does the brand look to adopt new technologies?

A: We have taken important steps to embrace digital transformation to gain a competitive edge and strengthen brand loyalty. INSEE Cement has an established online presence through websites, social media platforms and digital marketing campaigns, where we showcase the INSEE Sanstha identity, product portfolio and unique value propositions to a wider audience, improving brand visibility and reach.

Our e-commerce platforms and online ordering system will streamline the buying process, making it easier for customers to access and acquire desired cement products. Additionally, our digital channels facilitate prompt customer support and after sales service, enhancing the overall customer experience.

Through data analytics tools, INSEE is gaining valuable insights into customer preferences, market trends and competitors’ activities to make informed decisions, refine our branding strategies and develop targeted marketing campaigns.

Q: What are the future plans for the brand?

A: With the evolution of the construction industry, the needs of our customers are also changing. INSEE Sanstha has conquered the cement and mortar markets, and we’re on an interesting journey to strengthen our position in the total building solutions arena. Within the existing challenges, we see opportunities to innovate and venture into new areas where we’re confident we can excel, as we did with cement and cement related products.

– Compiled by Yamini Sequeira

Telephone 7800800  |  Website www.siamcitycement.com