HONDA
LMD Readers’
MOST LOVED BRANDS
Q: What factors contribute to Honda’s status as one of the most loved brands in Sri Lanka?
A: In Sri Lanka, Japanese brands such as Honda stand out for their reliability and durability. Many Honda vehicles are known to last between 20 and 30 years without any engine issues.
Honda’s presence spans various segments including two wheelers such as scooters and motorcycles, as well as four-wheelers like SUVs and cars, along with power products.
In terms of vehicle brands, reliability is the key for uninterrupted journeys. Honda prioritises both reliability and performance. And Honda’s racing heritage and integration of airplane technology contribute to its reputation.
Q: Tell us about the brand’s history and its progression in the last 12 months or so…
A: Honda’s legacy, rooted in the vision of its founder Soichiro Honda, is deeply intertwined with its racing heritage. His passion for racing laid the groundwork for Honda’s commitment to performance and innovation.
Recently, Honda intensified efforts to strengthen its brand presence, particularly in the electric vehicle (EV) segment – with plans to unveil numerous electric models by 2025-2026. Beyond EVs, Honda explores alternative technologies such as hydrogen engines. Honda remains dedicated to investigating diverse solutions to eventually surpass traditional internal-combustion engines (ICEs).
Despite import restrictions, our distributorship has remained resilient, prioritising customer value. In the four-wheeler segment, we’ve enhanced after sales service with a luxurious lounge. In two wheelers, we’ve expanded our dealer network and secured better pricing for genuine products.
Addressing vehicle shortages, we refurbish used bikes to ‘near new’ quality. Service campaigns for both vehicle types underscore a dedication to bolstering our local brand presence.
Q: How is Sri Lanka’s economic outlook impacting branding and brands in general?
A: In today’s volatile economy, businesses are cutting costs including marketing budgets. This shift prompts marketing teams to innovate, leveraging AI and other technology.
In recent months, Sri Lanka’s economy faced rising taxes and high inflation, impacting consumer spending. Businesses including ours grapple with balancing pricing and profit margins amid economic uncertainty. The upcoming elections further deter consumer spending, contributing to an economic slowdown.
Q: How does Honda cultivate customer loyalty and satisfaction?
A: Exceptional after sales service is crucial for building trust and encouraging repeat business. Investing in upgraded facilities demonstrates our commitment to providing a superior customer experience.
Enhancing the knowledge and skills of the technical staff reflects our dedication to delivering high quality service.
Q: What role does innovation play in Honda’s appeal to consumers?
A: Honda’s journey into AI and robotics began in the 1980s with Advanced Step in Innovative Mobility (ASIMO), symbolising its dedication to innovation and societal benefits. Initially designed for Japan’s ageing population, ASIMO evolved into a versatile robot, showcasing Honda’s commitment to addressing societal challenges.
Honda’s ‘walk assist’ technology furthermore, initially for the elderly, now enhances workplace ergonomics and efficiency. Adapted for assembly line work, it reduces the strain on workers, boosts productivity and fosters a safer environment.
And Honda’s global commitment to innovation spans electric vehicles and hydrogen technology, showcasing dedication to environmental sustainability. Across both two and four-wheelers, Honda pushes industry boundaries with new features and performance enhancements.
Q: What strategies has Honda employed to build and maintain its reputation as a beloved brand?
A: Honda’s rich racing heritage has been pivotal in shaping its brand identity, highlighting performance and innovation. This legacy has become synonymous with the brand, fostering customer loyalty.
Furthermore, multigenerational loyalty underscores the enduring impact of reliability and quality.
Honda’s enduring popularity in two wheelers, such as the CD200 RoadMaster, highlights its commitment to comfort, reliability and longevity. Introduced in the 1970s, the CD200 still captivates enthusiasts, showcasing Honda’s dedication to quality.
And Honda’s diverse product portfolio – including cars, motorcycles and power products such as generators – provides a unique advantage. The widespread use of Honda’s power products in households solidifies its reputation for reliability.
Telephone: 7607200 | Email: info@honda.lk | Website: www.honda.lk
