Q: Could you provide an overview of Crocodile International’s global brand stature and its presence in Sri Lanka?

A: Founded in 1947 in Singapore by Dato’ Dr. Tan Hian Tsin, Crocodile has grown into a prominent international lifestyle brand. Offering a diverse range of apparel, footwear and accessories, Crocodile International caters to various customer segments, ensuring enduring appeal across generations.

For over 70 years, Crocodile has maintained a leadership position in the fashion industry. Since being established in Sri Lanka in 2008, Crocodile has emerged as a pioneer in premium men’s fashion, celebrated for its timeless comfort and elegance.

Expanding its offerings, Crocodile entered the women’s fashion segment in 2021 and subsequently ventured into kids’ fashion in 2024. Recognised for its excellence, Crocodile has been acknowledged as one of the top 10 most loved brands in the retail lifestyle category by LMD readers.

Crocodile International continues to exemplify a commitment to quality and innovation, forging ahead as a symbol of style and sophistication worldwide.

Q: What are the key growth factors driving Crocodile in the Sri Lankan market?

A: Crocodile’s growth strategy hinges on three main drivers.

Firstly, maintaining a strong focus on the core segment of men’s casual and formal wear ensures a continued commitment to elegance in men’s fashion. This segment remains a cornerstone of our brand’s identity and customer appeal.

Secondly, expansion into new segments such as ladies’ and kids’ fashion enables Crocodile to extend its footprint with offerings that embody elegance and luxury. This expansion effort not only broadens our market reach but also aligns with evolving consumer preferences.

And lastly, strategic geographic expansion plays a crucial role in effectively reaching target segments. This includes expanding our retail showroom network and selectively enhancing our dealer network. By strategically locating our presence, we aim to enhance accessibility and strengthen our brand’s presence in key geographies.

Together, these growth drivers reinforce Crocodile’s commitment to innovation, quality and expanding market leadership in the fashion industry.

Q: And what prompted the expansion into women’s and kids’ apparel and accessories?

A: Crocodile has solidified its position in the men’s fashion segment by pioneering trends and setting industry standards. Recognising an untapped opportunity in the ladies’ and kids’ segments, where a brand of our stature holds considerable appeal, Crocodile strategically entered these segments.

In doing so, we aim to offer unparalleled style and fashion solutions tailored specifically for the ladies’ and kids’ categories, leveraging our expertise in the industry.

Q: Could you shed light on Crocodile Sri Lanka’s plans for future expansion and growth?

A: Crocodile is strategically planning to expand its presence in Sri Lanka by enhancing several key areas. This includes further strengthening our position in the menswear segment by introducing a wider variety and range of products.

Additionally, we are driving growth in the kids’ and ladies’ segments through new product development and capsule collections, aimed at meeting evolving consumer preferences.

Furthermore, Crocodile is focussed on expanding its geographical footprint to enhance accessibility for our target audience. This expansion will be supported by strategic dealer partnerships to strengthen distribution channels effectively.

Simultaneously, the brand aims to build visibility and engagement through focussed strategic marketing efforts, ensuring that our message resonates strongly in the market.

– Compiled by Tamara Rebeira
COMPANY DETAILS

Telephone: 2737851 | Email: info@crocodilesrilanka.com | Website: www.crocodilesrilanka.com