LMD PUBLICATIONS
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BRAND CONNECTION
Strategic storytelling Nevindee Amarasinghe Q: How would you define a strong brand – and what key elements contribute to brand building? A: A brand is not valued by its net…
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WILDLIFE CONSERVATION
Marine Conservation Crisis Prof. Terney Pradeep shares insights into the current challenges facing Sri Lanka’s marine environment Q: How would you describe the current state of Sri Lanka’s marine and…
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BRAND ANIMATION
The human touch is essential to ensure that AI generated work is similar to a com¬pany’s brand voice and values
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GREEN JOBS STRATEGY
Green Jobs for Green Growth Anushka Wijesinha calls for a national strategy to drive the inevitable transition to green jobs It’s a well-known fact that the pressures on Sri Lanka’s…
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BRAND ADVOCACY
While artificial intelligence can process data and identify patterns, humans provide context, nuance and emotional understanding
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NATION BRANDING
MADE IN SRI LANKA Yamini Sequeira hopes that ‘Made in Sri Lanka’ will soon be transformed into a mark of integrity and innovation In an increasingly competitive global marketplace, branding…
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SUSTAINABLE TOURISM
Sustainability Certification Michael Dias says this certification is vital for Sri Lanka’s tourism industry and long-term benefits Sri Lanka, with its breathtaking landscapes, rich biodiversity and vibrant culture, is a…
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CORPORATE ACCOUNTABILITY
Blueprint for Accountability Prof. Roshanka Ranasinghe says that corporate liability must evolve from ambition to measurable impact In today’s climate conscious era, corporate accountability is no longer optional – it…
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THE MOST LOVED
LMD’S READERSHIP HAS ITS SAY! Readers of LMD pick their most loved brands in a one of a kind survey Having weathered one of the most turbulent economic periods in…
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BRAND POWER
UNLOCKING THE SECRETS OF GLOBAL BRANDS Prashanthi Cooray offers insights into what makes the world’s most valuable brands tick Best-selling author John Morgan, in his book Brand Against the Machine, writes:…
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