COMMERCIAL BANK
Commercial Bank is dedicated to strategic brand development that ensures a unique brand experience. Our branding strategy
CENTRAL INDUSTRIES
One of the key factors contributing to Central Industries’ success is the earned trust of our customers accumulated over the years
LASTING LOVE
Firstly, its simplicity and minimalism – a brand personality must be deeply rooted in its simplicity and minimalist design; and
EMPIRICAL TRUTHS
Crafting a brand identity begins by answering one question: “What’s the human problem we want to solve?” Brands exist to
MUTUAL FULFILMENT
A brand fundamentally exists in the consumer sphere because it has the capacity to build relationships
GREEN ARCHITECTURE
The capital city of Bangladesh, Dhaka has fallen prey to an urban disorder due to unplanned development and rapid
COMMUNITY BUILDING
Great brands have three key features. First, they have a blueprint or playbook that ensures consistent narrative. This means that
CRAFTING AN IDENTITY
Storytelling has been and will continue to be at the heart of the creative industry. Our job is curating brand stories; and today
HUMANE QUALITIES
Credibility is built by living up to the brand’s promise. While it is possible to build a brand on the basis of hype, this can only bring
EMOTIONAL RESONANCE
Renowned brands maintain consistency across all touch points including visual identity, messaging and customer experience
MANNAR AND MOTHERHOOD
I am humbled by the perspective you have of me but I’m simply a person living one day at a time. I believe that it is important
NATIONAL BRANDS
Across a history spanning more than 2,500 years, it has been called Taprobane, Serendib, Ceilão, Zeylan and Ceylon at various
BRANDS EXPOSITION
The significance of branding in business cannot be overstated. Beyond mere logos and colours, a brand embodies the very
THE MOST LOVED
Having navigated a period of uncertainty and adversity, businesses are seemingly emerging more resilient and determined than
PREFACE
Amazon Founder Jeff Bezos once said that “your brand is what people say about you when you’re not in the room.” This is the core
THE COZY ENFOLD
Thoughtfully crafted for two, this humble abode is located in the suburban town of Ja-Ela, Sri Lanka. Designed on a 10 perch block
HOW TO BUILD RURAL 101
The definition of ‘rural’ or ‘provincial’ may differ according to its preconception within any given cultural context. What is rural to
THE BEAUTY QUEST
Embarking on my journey at The Beauty Quest was inspired by a desire to empower women and celebrate diversity. It was
MAS
MAS’ social sustainability strategy commits to 30 percent of women in management by 2025 with strong operational plans to
DIMO
DIMO embodies the essence of International Women’s Day’s theme of Inspiring Inclusion through several key initiatives
