GUEST COLUMNS

FINANCIAL PERFORMANCE
Bread and Butter of Biz
QUALITY CONSCIOUSNESS
Money for Jam in Quality
MANAGEMENT PROFILE
Nuts and Bolts of Business
HONESTY
Rich Rewards for Honesty
INNOVATION
Dare to Dream and Win
DYNAMISM
Fuel to Drive the Engine
CORPORATE CULTURE
Fruits of Cultural Unity
CSR
Societal Glue that Binds
VISION
Sri Lanka Can if it Learns
NATION-MINDEDNESS
The Nation Must Come First

SURVEY METHODOLOGY

The Nielsen Company explains its brief, in summary.

The exclusive ‘Most Respected’ survey for LMD covered a sample of 800 businesspeople attached to organisations operating within the limits of Greater Colombo, as was the case last year. A random sample was drawn from and weighted on the basis of population proportions of organisations, so as to best represent the mix of entities operating in Sri Lanka. The systematic random-sampling technique was used to select entities from lists of organisations in this country. 

Telephone interviews were conducted with business leaders, managers, senior executives and executives of organisations located in Greater Colombo – these interviews took place in March and April 2011. This was deemed to be the most effective interview method, given the busy work schedules of respondents. To this end, the questionnaire was designed with simplicity and conciseness in mind.

Data pertaining to the number of different types of entities was obtained mainly from the Registrar of Companies. Business directories of Greater Colombo were also used in our research process.

Commissioned and conceptualised by LMD, and conducted by The Nielsen Company, the survey is designed to rank the most respected entities in Sri Lanka – and to find out why they are perceived as being the ‘Most Respected’ by their peers in the commercial capital. 

– The Nielsen Company Sri Lanka