Most Respected 2010

GUEST COLUMNS

QUALITY CONSCIOUSNESS
Sustainable biz habitats
MANAGEMENT PROFILE
Talent scouts anonymous
HONESTY
Goodbye material world
INNOVATION
Product-diffusion agenda
DYNAMISM
Exceeding paper profits
CORPORATE CULTURE
Business personality-plus
CSR
From survival to revival
VISION
Live the corporate dream
NATION-MINDEDNESS
That mythical Sri Lanka Inc.

SURVEY METHODOLOGY

The Nielsen Company explains its brief, in summary.

The exclusive survey for LMD covered a sample of 800 businesspeople attached to organisations within the limits of Greater Colombo, as it did last year. A random sample was drawn from and weighted on the basis of population proportions of business entities, so as to best represent the mix of entities operating in Sri Lanka. The systematic random-sampling technique was used to select entities from lists of organisations in this country.

Telephone interviews were conducted with business leaders, managers, senior executives and executives of organisations located in Greater Colombo – these interviews took place in March and April 2010. This was deemed to be the most effective interview method, given the busy work schedules of respondents. To this end, the questionnaire was designed with simplicity and conciseness in mind.

Data pertaining to the number of different types of business entities was obtained mainly from the Registrar of Companies. In addition, business directories of Greater Colombo were used in finalising our findings.

Commissioned and conceptualised by LMD, and conducted by The Nielsen Company, the survey is designed to rank the most respected entities in Sri Lanka – and to find out why they are perceived as being amongst the most respected by the business community in the commercial capital.

– The Nielsen Company Sri Lanka

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